Quiz 3 & 4
When creating content, you should _____________.
A and B ( keep your audience top of mind,keep search engines top of mind)
Which of the following is MOST impactful to effectively tell your business' story?
A mission with supporting values
A content creation framework should be _________.
All of the Above ( Repeatable,Organized,Agile)
Which of the following are areas to include CTAs on a blog post?
All of the above (At the top,At the bottom, Next to relevant content on the page)
You read through a blog post from a co-worker that's about two different topics. Is this good or bad?
Bad -- pick just one topic per post to make it clear for readers and search engines.
You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
Create a video about that topic, and add it to your existing written page
Google Analytics is a good tool to use to measure the success of a website, but it is expensive.
False
Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.
False
Including a video at the top of a website page increases the bounce rate.
False
PPC and CPC are free search opportunities
False
The search engine responsible for most searches is:
Dr. Dave Driscoll, a very credible and well-respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
Ranking
________ is the set of techniques designed to make web pages rank highly on search engine result pages.
SEM
_ is the development of web pages in a manner that is friendly to search engine spiders.
SEO
Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
True
Experimenting with new promotional channels can help you improve and scale your content promotion.
True
Google will penalize a website if it doesn't have Responsive Web Design (RWD).
True
Links, Content, Tags and Title and URL are all part of the basics of SEO.
True
Natural and organic search results are synonymous terms.
True
Natural or Organic Search (SEO - Search Engine Optimization) is the biggest long term payoff
True
Page rank refers to an algorithm to determine how important a page is on the web.
True
Reviews can help your business rank higher in organic search results.
True
SEO is lower in cost to implement than Paid Search.
True
Why search marketing matters: Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and more than 1.2 trillion searches per year worldwide.
True
Which content should you republish?
Your top-performing content
Before you can identify the buyer's journey, you need to first know your ______.
buyer personas
What is whitespace?
empty space on a page
How can you best lead your audience through their buyer's journey?
include a call-to-action
