Quiz 5
What determines if a buyer is satisfied or dissatisfied with a purchase? A. The relationship between the consumer's expectations and the product's perceived performance B. How others feel about the purchase C. The amount of information gathered in the decision process D. Whether or not the buyer experiences cognitive dissonance E. The number of alternatives considered in the purchase decision
A
_________ refers to the degree to which innovation appears superior to existing products. A. Relative advantage B. Compatibility C. Complexity D. Divisibility E. Communicability
A
_________ refers to the practice of including ethnic themes and cross-cultural practices within a company's mainstream. A. A total market strategy B. Buzz marketing C. Guerilla marketing D. Viral marketing E. Cause marketing
A
A purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the housewives reality show is a(n) _____. A. late-majority adopter B. reference group C. membership group D. lagging adopter E. family group
B
All the people involved in the buying decision in an organization are collectively known as _______. A. buying agents B. the buying center C. buying actors D. the purchasing team E. the buying nucleus
B
Items such as technical specifications, quantity, delivery time, return policies and warranties are included in the ____________. A. proposal solicitation B. order routine specification C. product specification D. general need description E. supplier selection
B
Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower. A. Relative advantage B. Complexity C. Compatibility D. Divisibility E. Communicability
B
In which type of buying situation will a buyer usually go through all the stages of the business buying process? A. The purchase of raw materials B. A modified rebuy C. A new task buying situation D. A straight rebuy E. The purchase of a business service
C
Which of the following needs in Maslow's hierarchy is generally satisfied first? A. Self-actualization needs B. Esteem needs C. Physiological needs D. Safety needs E. Social needs
C
______________ is the first stage in the new product adoption process. A. Evaluation B. Trial C. Awareness Your answer is correct.D. Adoption E. Interest
C
One problem with business-to-business e-procurement is that it _______. A. reduces purchasing efficiency B. increases the time between order and delivery C. increases paperwork requirements D. can erode long-standing customer-supplier relationships E. increases transaction costs
D
What is the first step of the buyer decision process? A. Purchase decision B. Postpurchase behavior C. Alternative evaluation D. Information search E. Need recognition
E
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________. A. identifying and targeting late adopters B. withdrawing from online social networks C. developing print and radio advertisements D. pushing one-way commercials at customers E. generating person-to-person brand conversations
E
Which of the following statements regarding the business market is correct? A. The business market is not as large as the consumer market in terms of dollars spent and items purchased. B. In the business market buying process, buyers and sellers are less dependent on each other than in the consumer market. C. Business buying decisions are less complex than consumer buying decisions. D. The business market has more buyers than the consumer market. E. Many sets of business purchases are made for one set of consumer purchases.
E
Age, personality, buying style, and job position are ________ factors that can influence the business buying decision process. A. organizational B. economic C. cultural D. interpersonal E. individual
E
