Retail Marketing: Promotion Quiz

what is the difference between publicity and advertising

advertising is paid media placement public relations is not paid for

promotional mix

advertising personal selling sales promotion public relations

promotion

any form of communication that a business uses to inform persuade or remind potential customers about their goods and services

customers are five points r stamps based on the dollar amounts of their purchases these points or stamps are accumulated and are used to acquire goods or services

frequent shoppers programs

what are the elements of a print ad

headlines copy illustrations signature

customers compete for prizes by completing a game contest in which some level of skill must be involved

contest

advertising special discounts for customers who redeem advertised coupons

coupons

products or services are shown in use to customers

demonstration

sales promotions

direct communication between the sales person and the customer

free gifts place in product packages on product packages or as a container premium

factory packs

window floor and counter displays that allow a retailer to remind customers and stimulate impulse purchases

point of purchase displays

when companies strategically place products or organization names within the context of a movie tv show or special event

product placement

a free trial size of a product sent through the mail distributed door to door or given away at retail stores and trade shows

product samples

when one or more retailers or manufactures combine their resources to do a promotion that creates additional sales for each partner

promotional tie ins

discounts offered by manufactures to customers who purchase an item during a given time period

rebate

presents or gifts given to current customers when they bring in new customers

referral gifts

include fashion shows autograph sessions art exhibits and holiday activities to name a few

special events

items that are imprinted with the retailers name are given free to customers

specialty items

similar to a contest expect that participants merely fill out a application form and the winner is picked at random or by chance no skill is involved

sweepstakes

low cost premiums such as pens key chains and calendars which are given away to any consumer for visiting a new store or for attending a special event

traffic builders

the coordination of all physical elements in a place of business so that it protects the right image to its customers

visual merchandising and displays