Retail Marketing: Promotion Quiz
what is the difference between publicity and advertising
advertising is paid media placement public relations is not paid for
promotional mix
advertising personal selling sales promotion public relations
promotion
any form of communication that a business uses to inform persuade or remind potential customers about their goods and services
customers are five points r stamps based on the dollar amounts of their purchases these points or stamps are accumulated and are used to acquire goods or services
frequent shoppers programs
what are the elements of a print ad
headlines copy illustrations signature
customers compete for prizes by completing a game contest in which some level of skill must be involved
contest
advertising special discounts for customers who redeem advertised coupons
coupons
products or services are shown in use to customers
demonstration
sales promotions
direct communication between the sales person and the customer
free gifts place in product packages on product packages or as a container premium
factory packs
window floor and counter displays that allow a retailer to remind customers and stimulate impulse purchases
point of purchase displays
when companies strategically place products or organization names within the context of a movie tv show or special event
product placement
a free trial size of a product sent through the mail distributed door to door or given away at retail stores and trade shows
product samples
when one or more retailers or manufactures combine their resources to do a promotion that creates additional sales for each partner
promotional tie ins
discounts offered by manufactures to customers who purchase an item during a given time period
rebate
presents or gifts given to current customers when they bring in new customers
referral gifts
include fashion shows autograph sessions art exhibits and holiday activities to name a few
special events
items that are imprinted with the retailers name are given free to customers
specialty items
similar to a contest expect that participants merely fill out a application form and the winner is picked at random or by chance no skill is involved
sweepstakes
low cost premiums such as pens key chains and calendars which are given away to any consumer for visiting a new store or for attending a special event
traffic builders
the coordination of all physical elements in a place of business so that it protects the right image to its customers
visual merchandising and displays