SCHWARTZ'S VALUE THEORY - CHAPTER 2

Scwartzs value theory general

Schwartz proposed that broad values motivate our behavior across any context. He categorized these values into two opposing or bipolar dimensions. The first dimension ranges from concern for the welfare of others (which Schwartz calls self-transcendence) to pursuit of one's own interests (self-enhancement). The second dimension ranges from self-directed independence (which Schwartz calls openness to change) to conformity (conservation). Schwartz stressed that it is the relative importance we give to these two dimensions of opposing values that drives our behavior.8 For example, if you value achievement (self-enhancement) over universalism (self-transcendence), you will spend your evening studying hard to get an A in this class rather than attending a meeting about fighting climate change. Our values help us to make these types of choices.

10 values on the wheel

self transcendence - universalism (protection of welfare of all ppl) and benevolence (protection of welfare with those who were in frequent contact) conservation - conformity/tradition and security self enhancement - achievement and power hedonism lies between these two openness to change - stimulation and self direction

Two bi-polar dimensions

self transcendence vs self enhancement - concern for welfare and interest for others vs concern for own interest and success and domination over others openness to change vs conservation - Independence of thought, action, and feelings and readiness for change (stimulation, self-direction) vs Order, self-restriction, preservation of the past, and resistance to change (conformity, tradition, security).