Semrush Certificate Exam

Which of the following is a technique you can use can build backlinks?

All of these techniques can be used.

When distributing your content, which of these practices can be used for promoting content?

All practices can be used.

What are the best practices one should use across social media platforms to ensure that your content gets more engagement?

All practices should be used.

Which Semrush tool allows you to discover "missing" and "untapped" keywords that your competitors rank for?

Keyword Gap.

Which of the following scenarios is the best for a website?

Low Toxicity Score, High Authority Score.

Some best practices when creating title tags are what?

Make them under 60 characters long, Include your main target keyword in a natural way, and consider adding your brand name to the end.

Keywords can be categorized into what main types of search intent?

Navigational, Informational, Commercial, Transactional.

How does Google decide where to display a given webpage on their search results pages?

None of these are correct.

Which of the following statements is true?

Obtaining a backlink from a strong source website can bring traffic to your site and will help establish the authority of your site in the eyes of search engines.

Which Semrush tool provides you with a SERP analysis of the top 10 competitors ranking for a keyword, and also recommendations based on Semantic-related words, Backlinks, Readability score and Text length?

SEO Content Template

Which of these is part of off-page SEO?

Showing Google that your website and pages are authoritative and trustworthy (especially by getting backlinks from other websites to your own).

Which Semrush tool can be used to conduct a social media audit of your competitors?

Social Analytics.

Which Semrush tool can allow you to filter message type by mention, post comment, or direct message?

Social Inbox.

Which of the following best describes Tags?

Tags are pieces of code that online platforms ask you to put on your site to measure performance.

In which report in Semrush Backlink Audit can you connect GA4 to show how much referral traffic there is per page?

Target pages.

Which report within the Semrush Social Tracker tool allows you to add news feeds?

Content Ideas.

Which metric measures the percentage of people who take a desired action after being exposed to a campaign?

Conversion rate.

When using the Semrush Social Tracker tool, which metric should you consider using to review engagement, if you do not have many posts or a smaller audience compared to that of your competition?

Engagement rate.

How can you help Google understand what a webpage's images contain?

Ensure the image's file name is descriptive, but also short.

Which of the following are "Meta" brands?

Facebook and Instagram.

The more difficult the keywords you target in organic search, the weaker your off-page SEO performance needs to be.

False

Effective content marketing can have many benefits, but it cannot help build authority for your brand.

False.

Google Search Console data can be accessed within Google Analytics as well as Semrush for enhanced measurement.

False.

Guest posts can't help you earn referral traffic.

False.

LinkedIn should not be a social channel to consider using, if your marketing goal is Business to Business (B2B) Lead Generation.

False.

Search engines do not interpret backlinks as trust signals from one site to another.

False.

Semrush Traffic Analytics data is obtained from any website's internal analytics.

False.

The last step of IRM is negotiating terms of collaboration.

False.

You can use Facebook and Instagram with Semrush's Social Poster tool without connecting to Business Pages.

False.

YouTube will not suggest videos related to what you have previously watched.

False.

Which of the following should you include in an editorial calendar when creating a content marketing plan?

Funnel stage where the content fits into.

What are the main types of links usually evident on websites?

Text and Images.

What are Navigational keywords?

They are keywords used by people trying to go to a specific website or webpage.

Which Semrush tool allows you to sort potential content ideas based on topic efficiency and also trending subtopics?

Topic Research.

Anchor text is the clickable text that appears in a hyperlink.

True.

Google Analytics 4 was built with mobile sites and apps in mind. It also has many privacy features built in to help protect user data and comply with international regulations.

True.

Integrating Google Search Console data with Semrush will allow you to discover additional backlinks in your Backlink Audit.

True.

Integrating Google Search Console to the Semrush SEO Dashboard allows you to view Queries by number of Clicks, Impressions, CTR and Position.

True.

It's important to tag paid links with the "nofollow" or "sponsored" attribute.

True.

One of the benefits of topic clustering is that you can avoid covering the same topic twice by grouping subsections correctly.

True.

The Engagement report within Semrush's Social Analytics tool showcases KPIs against a previous time frame.

True.

The Google index is a giant database of hundreds of billions of webpages that can be displayed in Google Search results.

True.

The Semrush SEO Content Template tool shows suggested text length, related keywords, and backlink targets.

True.

Using questions in your articles can be useful, as it may help you with voice search and it may help you with obtaining a featured snippet on SERP

True.

With the Keyword Magic Tool you can take your site and compare it directly with competitor sites to see which keywords they're ranking for that you are not.

True.

You can use email as a part of your content marketing strategy to nurture leads and promote seasonal offers.

True.

Which type of keyword is the following? "iPad"

Head keyword.

Which of these is part of Technical SEO?

Activities that impact how search engines index and crawl your site.

Which of the following are events in GA4?

All are categorized as events in GA4.

Which of the following is a Method for installing GA4 on your website?

All are correct methods for installing GA4.

Measuring your social media marketing activities can allow for which of the following?

All are possible with social media measurement.

Which of the following can you do within the Admin -Events section of GA4?

All can be done within the Admin-Events section of GA4.

Using Buzz Guru can allow you to search for influencers using which criteria?

All can be used.

Which of the following formats can you use for a blog article on your website?

All formats can be used.

Which of the following are metrics you can use to track for content success?

All metrics can be used.

Why might you include a "noindex" tag on certain pages?

You don't want the pages to show up in Google Search results.