SEO Final with Prof Sweet (Includes GAIQ Questions)
Which would prevent data from appearing in a Custom Report? (select all answers that apply) - A filter that filters out all data - Not sharing the Custom report with users in the same view - Dimensions and metrics of different scopes - Too many dimensions applied to the Custom report
- A filter that filters out all data - Dimensions and metrics of different scopes
To enable remarketing in Google Analytics, what must first be enabled?
- Advertising Reporting Features - Google Ads or Display & Video 360 account linking
To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) - This answer is incorrect. Please review Unit 4, Lesson 1 for the correct answer. - Advertising Reporting Features - Demographics and Interests - Google Ads or Display & Video 360 account linking - Custom Dimension
- Advertising Reporting Features - Google Ads or Display & Video 360 account linking
What will happen if a user clears the Analytics cookie from their browser? - Analytics will inform the user that they need to set a new Analytics cookie - Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page - Analytics will automatically recognize returning users
- Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Custom segments may be created using which criteria? (select all answers that apply) - Dimensions - Metrics - Session dates - Sequences of user actions
- Dimensions - Metrics - Session dates - Sequences of user actions
What Google Analytics data can be used to define a remarketing audience? (select all that apply) - Pre-defined Segment - Custom Segment - Custom Dimension - Custom Metric
- Pre-defined Segment - Custom Segment
Custom Reports have which capabilities? (select all answers that apply) - Use multiple dimensions together in the same report - Create a report with Custom Metrics - Use a Custom Dimension as a primary dimension - Create a report with data-driven attribution
- Use multiple dimensions together in the same report - Create a report with Custom Metrics - Use a Custom Dimension as a primary dimension
Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) - Users 25 to 34 years of age who have their browser set to Spanish - Users who viewed a webpage, then watched a video - Users who engaged in social media or email campaigns - Users who have children under the age of 18
- Users 25 to 34 years of age who have their browser set to Spanish - Users who viewed a webpage, then watched a video - Users who engaged in social media or email campaigns
Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply) - Website referrals - Paid and organic search - Custom campaigns - Television channels
- Website referrals - Paid and organic search - Custom campaigns
Best practices for SEO custom 404 errors
-conversational tone -make it funny -direct people to relevant content -use it as a way of building trust
Multidimensional value of links
-links at the core of Googles algorithm -qualified referral traffic -online brand awareness -organically developed links represent the authentic interconnectedness of the web
Why is SM important to Google?
-represents rich, meaningful, sort-able data -web analytics is not complete without a 360 view provided by social analytics -businesses and websites are tied to people who are social
How do you go after links?
-research -look for free site submissions and business directories -local and industry directories -research potential industry associations -consider existing business relationships and networks -call companies that you want to link to you -research digital influencers in your space and share content
Getting reviews
-some beg for reviews -never pay for reviews -link and likes-you want them to be organic -think about the customer journey and life-cycle -where are the natural touch-points -how are you generating real engagement with your business? -provide links to both social signals and Google review options
Social media and GA
-view social media as a source for traffic -view pages where SM traffic gets referred -set up SM goals in GA -GA social plugins: measure onsite engagement of users -social visitors flow-where do they go once they are not on your site? "Social analytics are mission critical to the success of your site, both with SEO and with social media engagement. We can measure social conversions in GA."
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? - 1 - 2 - 3 - 4
1
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? - 0 - 1 - 2 - 3
1
Link baiting process
1. Develop strategic content 2. Connect with well-known publishers or bloggers 3. Prepare content for immediate and long term success 4. Promote content actively with other sites 5. Extend your reach through the leverage of online promotional tools and platforms 6. Check reach (validate links)
11 Scalable Link Earning Tactics
1. create a database of og premium images 2. conduct interesting interviews 3. longtail content distribution 4. give testimonial for site with relevant content and greater PR 5. republish/post/comment on relevant, viral content from tumblr/facebook etc 6. reverse engineering-competitor links 7. boost content through paid promotion 8. find an answer to relevant questions on forums 9. maximize your use of videos with interesting content 10. link reclamation-find broken links 11. CREATE GREAT CONTENT + PROMOTE IT LIKE CRAZY
Link Earning- What NOT to Do
1. fall for promises of big results cheap 2. buy links 3. excessive link exchanges 4. one dimensional link building (from one content type) 5. large scale article or guest post campaigns with key word rich anchor text 6. using automated programs to generate links 7. artificial content that attempts to pass authority 8. lots of low quality directory links 9. widely distributed links in footers or templates of various sites 10. forum comments with optimized links in the post or signature 11. link farms 12. link wheels
What GA does
1. helps you know where your visitors are coming from 2. helps you know where they are going 3. both help you optimize your optimization
Benefits of Google Search Console
1. optimize with search analytics-see specific search queries 2. submit sitemaps and individual pages to the Google index 3. get alerts for errors and trouble 4. learn how Google sees your pages-URL inspection 5. optimize and enhance with AMP (accelerated mobile pages), mobile usability, and rich results
When do we get 404 error pages?
1. page was intentionally deleted/renamed 2. page was unintentionally deleted/renamed
3 Q's to defining your analytics goals
1. what is your goal as a business? 2. what kinds of activity would you like to see on your website? 3. what kinds of information would help you measure this?
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
1000
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? 100 1000 2000 5000
1000
A session in Google Analytics times out after how many minutes by default? - 5 - 15 - 30 - 60
30
3xx errors
301 redirect (use cpanel) 302 found (temporarily moved)
A deleted view can be recovered by account administrators within how many days?
35
How many segments may be applied at once? Incorrect - review Unit 3, Lesson 1 - 1 - 2 - 3 - 4
4
What is the maximum duration a user can be included in a remarketing audience?
540 days
What is the maximum duration a user can be included in a remarketing audience? - 120 days - 180 days - 365 days - 540 days
540 days
Comparison View
A GA visualization that compares report data to the website average
What does Google Analytics use to differentiate new and returning users? - A browser cookie - Artificial intelligence - A randomly-assigned unique identifier - A sequential unique identifier
A browser cookie A randomly-assigned unique identifier
What does Google Analytics call a URL that passes data parameters for reporting? - A tag - A hit - A dimension - A metric
A hit
hit
A request for a file made by web browsers and search engines. Statistically insignificant for the marketing purposes
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
Account > Property > View
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? - User Explorer report - Active Users report - Users Flow report - Behavior Overview report
Active Users report
To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Info > Tracking Code
What setting must be enabled to view data in Demographics and Interests Reports?
Advertising Features
What report analyzes which webpages get the most traffic and highest engagement? - Active Users report - Engagement report - All Pages report - Frequency and Recency report
All Pages report
Secondary Dimension
An additional dimension you can add to a report for more specific analysis.
Dimension
An attribute of a data set that can be organized for better analysis.
Custom Dimensions can be used in which reports? (select all answers that apply) - As primary dimensions in Standard reports - As secondary dimensions in Standard reports - As primary dimensions in Custom Reports - As custom metrics in Custom Reports
As secondary dimensions in Standard reports As primary dimensions in Custom Reports
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? - Primary conversion - Assisted conversion - Second-to-last-click attribution - Last-click attribution
Assisted conversion
When defining a measurement plan, what is the order of steps? - Business objectives > KPIs > key actions - KPIs > key actions > business objectives - Key actions > KPIs > business objectives - Business objectives > key actions > KPIs
Business objectives > key actions > KPIs
What four parameters can be included with an event hit for reporting? - Category, Action, Label, Total Events - Category, Action, Label, Unique Events - Category, Action, Label, Value - Event, Category, Action, Label
Category, Action, Label, Value
What report shows data segmented by channel? - Segmentation - Source/Medium - Channels - Attribution
Channels
How can the amount of data in a sampled Google Analytics report be increased?
Choose "Greater precision" in the sampling pull-down menu
What report groups an audience based on acquisition date and compares behavior metrics over several weeks? - Behavior Overview report - Active Users report - Users Flow report - Cohort Analysis report
Cohort Analysis report
What report can show how particular sections of website content performed?
Content Drilldown
To collect data using Google Analytics, which steps must be completed?
Create an Analytics account Add Analytics tracking code to each web page
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? - Advanced filters - Cross-domain tracking - Event tracking - Custom Dimensions
Cross-domain tracking
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Custom Dimension
To set up Dynamic Remarketing, what must first be created in Google Analytics? - Custom Segment - Custom Metric - Custom Dimension - Custom Report
Custom Dimension
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? - Event Tracking - Custom Metric - Custom Dimension - Custom Filter
Custom Dimension
9. To collect the number of comments users posted to a website page, what feature would be used? - Custom Filter - Custom Dimension - Custom Metric - Custom Alert
Custom Metric
When selecting "Share Template Link" in the dashboard, what will be shared?
Dashboard only
When a Custom Dimension is active, which data will it affect? - Data collected before the Custom Dimension was applied - Data collected after the Custom Dimension was applied - All of the data in the property - None of the data in the property
Data collected after the Custom Dimension was applied
When a filter is applied to a view, what data is affected?
Data from after the filter was created
When a new view is created, what data will be included?
Data from after the view was created
What feature would be used to compare two date ranges in a report?
Date range comparison
Which are Goal types in Google Analytics? - Destination - Shopping Cart - Pages/Screens per session - Duration
Destination, Pages/Screens per session, Duration
Which "channels" are available in the default Channels report?
Direct Organic Search Referral Other Advertising Social Network Paid Search Display
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Incorrect - review Unit 3, Lesson 2 - Paid Search - Organic Search - Direct - Display
Display
Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms Mobile Applications Online point-of-sales systems
When does the Google Analytics tracking code send a pageview hit to Analytics? - Every time a user clicks a video - Every time a user adds an item to a shopping cart - Every time a user performs a search on a website - Every time a user loads a webpage
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics? - Every time a user performs an action with pageview tracking - Every time a user makes a reservation on a booking site - Every time a user adds an event to their calendar - Every time a user performs an action with event tracking
Every time a user performs an action with event tracking
What are the options for filtering data in Google Analytics?
Exclude data from a view Include data in a view Modify how data appears in your reports
What report should be used to check if users are leaving from important pages on your website?
Exit Pages Report
Because segments are applied before sampling, segmented data will not be sampled. True or False
False
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True or False
False
Filters may be applied retroactively to any data that has already been processed. True or False
False
If data is excluded from a view using a filter, it may be recovered within thirty days. True or False
False
To see data for users from the U.S. and Canada only in a view, which filter would be applied? - Filter 1: include U.S. > Filter 2: include Canada - Filter 1: include Canada > Filter 2: include U.S. - Filter 1: include U.S. and Canada - Filter 1: exclude Europe and Asia
Filter 1: include U.S. and Canada
What type of Custom Report shows a static, sortable table with rows of data? - Explorer - Flat Table - Map Overlay - Pivot Table
Flat Table
new visitor
GA records a new visitor when any page on your site is accessed by a previously undocumented user. Uniquely identified by a first party cookie on your unique browser.
returning visitors
GA sees a visitor as returning when the cookie for your domain resides on the browser accessing your site.
To use Analytics to collect website data, what must be added to the website page HTML?
Google Analytics tracking code
Remarketing can show relevant ads on which Google properties?
Google Display Network Mobile apps Google Search
Custom Metrics can have which scopes? (select all answers that apply) - Hit - Product - Session - User
Hit Product
Which of these scopes could be used for dimensions and metrics? - Event-level, session-level, or transaction-level scope - Location-level, duration-level, or user-level scope - Hit-level, session-level, or user-level scope - Event-level, duration-level, or transaction-level scope
Hit-level, session-level, or user-level scope
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
What report lists the website pages where users first arrived?
Landing Pages
The Analytics tracking code can collect which of the following?
Language the browser is set to Type of browser Device and operating system
In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? - First marketing activity - Last marketing activity - Single assisted conversion - All assisted conversions
Last marketing activity
Which "mediums" are available in Google Analytics?
Organic CPC Referral
What Google Analytics data can be used to define a remarketing audience?
Pre-defined Segment Custom Segment
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?
Property and View
To pair metrics with dimensions, what should they have in common? - Same creator - Same creation date - Same view - Same scope
Same scope
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Medium, Campaign name
What report would best help identify potential browser issues with website traffic?
The Browser & OS Report
What report shows what mobile devices were used to view a website?
The Devices report under "Mobile"
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
The Google Merchant Center
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? - The Google Search Center - The Google Analytics Center - The Google Merchant Center - The Google Help Center
The Google Merchant Center
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? - Data Import - Browser cookies - The Networking protocol - The Measurement Protocol
The Measurement Protocol
referrer
The URL of an HTML page that refers visitors to a site.
What are macro-conversions in a measurement plan? - The metric data used to measure business success - The main website actions users take that accomplish stated business goals - The secondary website actions users take that lead to main actions - A list of keyboard shortcuts for measurement tasks in Google Analytics
The main website actions users take that accomplish stated business goals
Metric
The numbers in a data set often paired with dimensions.
In which order does Google Analytics filter data?
The order in which the filters are applied
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True or false?
True
Once Google Analytics processes data, it's stored in a database where it can't be modified. T or F
True
When a dashboard is shared, users can edit the dashboard configuration.
True
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? - Hit - Product - Session - User
User
What does the "Users" metric measure?
Users that had at least one session on your site in the given date range
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
When will Google Analytics end a session by default?
When a user is inactive on your site for 30 minutes or more or closes a browser window
What is "remarketing" in Google Analytics?
When users are shown targeted ads to bring them back to a website and encourage a conversion
What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion - When users are shown targeted ads to bring them back to a website and encourage a conversion - When Google Analytics can't distinguish a new user because they have deleted their browser cookies - When a user buys an available product from a competitor
When users are shown targeted ads to bring them back to a website and encourage a conversion
URL destination goal
a page visitors see when they complete an activity
cookie
a small amount of text given from a website over to a browser. Data is stored on user's hardrive and returned to the server each time the browser requests a file.
pages per visit goal
allows you to define a pages viewed threshold. When a visitor views more pages --or fewer pages --than the threshold you've set, a conversion is triggered.
page view
an instance of a browser loading a page on your site
What is Google really looking for in SM signals?
authoritative, quality, and relevant content
4xx errors
client errors
landing page
entrance page, first page a user visits
Which "sources" are available in Google Analytics?
googlemerchandisestore.com Google (direct)
referral
in GA, this is a visit that is referred traffic to you by way of hyperlink on another site.
404 error
indicates that the client was not able to communicate with server
Link baiting is...
leveraging authoritative websites in your industry into sending traffic and links to your site. Creating compelling content that others want to link to naturally.
Local search
local abc pack-results for branded terms local snack pack-restaurant search local finder-click "more places" Google my business- knowledge graph panel
Session
period of interaction between a user's browser and a website; it ends when the browser is closed or shut down, or when there has been 30 mins of inactivity.
click-through rate (CTR)
rate at which people click on an online advertisement to access more information
Key methodology of going after links
share content and suggest links where appropriate/ "internetworking"
Bounce rate
the % of times a visitor leaves the website almost immediately, such as after viewing only one page
Time on Site goal
threshold of time spent on a page that is defined in GA