short head vs. long tail

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long tail consequences

democratization of the means of production democratization of the means of distribution reduce costs to connect supplies to consumers

long tail characteristics

lots of goods..niche vs. hits flattening demand curve low cost to reach markets ease of finding niche products size of collective market tailoring to personal tastes

long tail

the portion of a distribution curve where a limited number of people are interested in buying a lot of diff. products

short head

the portion of distribution curve where a large # of people are interested in buying limited products


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