short head vs. long tail
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long tail consequences
democratization of the means of production democratization of the means of distribution reduce costs to connect supplies to consumers
long tail characteristics
lots of goods..niche vs. hits flattening demand curve low cost to reach markets ease of finding niche products size of collective market tailoring to personal tastes
long tail
the portion of a distribution curve where a limited number of people are interested in buying a lot of diff. products
short head
the portion of distribution curve where a large # of people are interested in buying limited products
