SMAD 201 Midterm
CMYK
A color system or model used for printing, that creates colors by blending different levels of cyan, magenta, yellow, and black. Subtractive, created with ink, combines to form black
Which of the following are acceptable ways to edit a photo in a news context?
Adjusting value and cropping (no flipping!)
If you work with photographers
Agree ahead of time on timetables and deliverables
the elements of design
Are the basic units of visual communication
If you set up a press check,
Be a gracious guest while you check paper, registration, inks, etc.
Good graphic design does what four things?
Captures attention, controls eye movement, conveys information and evokes emotion
complementary colors
Colors located directly opposite one another on the color wheel (red and green, blue and orange)
As a design tool, the rule of thirds:
Divides the layout into a 3x3 grid for pleasing asymmetry
When it comes to printing,
Pick any two: speed, quality and price
graphic design refers to
Planning the organization of visual objects on paper or screen
the elements and principles of design
Provide a vocabulary for talking about and creating visual culture
which of the following is not a brainstorming technique?
TIPSIE (Fluent thinking, SCAMPER, and cubing are all examples)
Which file format might have prevented the problem of a white square appearing around a logo on a website?
Vector for transparency for logos on website **JPG (lossy), GIF (transparency) or PNG (transparency) for Web or screen. TIF for printing. EPS (transparency) for vector graphics such as logos.
Something important to know about screen color is
Whatever color you specify will probably look different across browsers and devices
Which of the following combinations is a poor choice for readability and visibility?
Yellow type on a white background
The checklist of what to give the printer includes:
Your layout, all images used, fonts, hardcopy of your document, your contact info
When it comes to color, to get brightness or intensity
choose pure, saturated hue
the function of graphic design is to
communicate messages visually
the best technique for exploring design options is
drawing thumbnail sketches
the gestalt laws refer to how the brain processes visual information
in terms of proximity, similarity, continuity, and closure
Color "value" refers to
lightness/darkness of a color
Which of the following does not represent color contrast?
monochromatic colors
secondary colors
orange, green, violet
200-300 dpi
print resolution
RBG
red, green, and blue. color scheme used for color images on computer monitors. Additive, created with light, combines to form white
If you want exclusive use of a stock image, then choose
rights managed
72-96 ppi
screen resolution
the elements of design include
space, line, shape/form, size/scale, color, texture, value
the research process culminates in a planning document called
the design brief
the three building blocks of graphic design are
visuals, typography, negative space