SMAD 201 Midterm

CMYK

A color system or model used for printing, that creates colors by blending different levels of cyan, magenta, yellow, and black. Subtractive, created with ink, combines to form black

Which of the following are acceptable ways to edit a photo in a news context?

Adjusting value and cropping (no flipping!)

If you work with photographers

Agree ahead of time on timetables and deliverables

the elements of design

Are the basic units of visual communication

If you set up a press check,

Be a gracious guest while you check paper, registration, inks, etc.

Good graphic design does what four things?

Captures attention, controls eye movement, conveys information and evokes emotion

complementary colors

Colors located directly opposite one another on the color wheel (red and green, blue and orange)

As a design tool, the rule of thirds:

Divides the layout into a 3x3 grid for pleasing asymmetry

When it comes to printing,

Pick any two: speed, quality and price

graphic design refers to

Planning the organization of visual objects on paper or screen

the elements and principles of design

Provide a vocabulary for talking about and creating visual culture

which of the following is not a brainstorming technique?

TIPSIE (Fluent thinking, SCAMPER, and cubing are all examples)

Which file format might have prevented the problem of a white square appearing around a logo on a website?

Vector for transparency for logos on website **JPG (lossy), GIF (transparency) or PNG (transparency) for Web or screen. TIF for printing. EPS (transparency) for vector graphics such as logos.

Something important to know about screen color is

Whatever color you specify will probably look different across browsers and devices

Which of the following combinations is a poor choice for readability and visibility?

Yellow type on a white background

The checklist of what to give the printer includes:

Your layout, all images used, fonts, hardcopy of your document, your contact info

When it comes to color, to get brightness or intensity

choose pure, saturated hue

the function of graphic design is to

communicate messages visually

the best technique for exploring design options is

drawing thumbnail sketches

the gestalt laws refer to how the brain processes visual information

in terms of proximity, similarity, continuity, and closure

Color "value" refers to

lightness/darkness of a color

Which of the following does not represent color contrast?

monochromatic colors

secondary colors

orange, green, violet

200-300 dpi

print resolution

RBG

red, green, and blue. color scheme used for color images on computer monitors. Additive, created with light, combines to form white

If you want exclusive use of a stock image, then choose

rights managed

72-96 ppi

screen resolution

the elements of design include

space, line, shape/form, size/scale, color, texture, value

the research process culminates in a planning document called

the design brief

the three building blocks of graphic design are

visuals, typography, negative space