SOCIAL AND DIGITAL MEDIA METRICS TEST 1

result

# of times you achieved an outcome based on setting/goals you selected

reach

# of users who saw the ad at least once

X is # what on social media platform

#14 on most popular social media platforms

how popular is Tiktok

#6 on most popular social media platform

cost per 1000 impressions

(amount spent / impressions) x 1000

cost per 1000 reached =

(amt spent / reach) x 100

click through rate (CTR)=

(click/impression) x 100

CTR (all) click to repressions

(clicks (all) / impressions) x 100

CPM =

(spend/impressions) x 100

male spend

(total spend/total impressions) x male impressions

engagement rate =

(tweet engagement / impressions) x 100

tiktok ads manager steps

1. choose goal 2. select your audience 3. set your budget 4. design ad 5. go live 6. measure and manage ad

instagram algorithim

1. post popularity 2. how frequently the user interacted with account in the past 3. how many posts the user has liked

posts with a least one hashtag average x

12.6% more engagement

how much text does a facebook post have

140 characters or less

largest age group for instagram

18-24

largest age group of tiktok

18-24

today there are:

2 billion+ active monthly users 200 million+ active businesses 100 million+ photos uploaded per day

prime time spent on TikTok

2-5 pm because kids getting out of school

largest age group of X

25-34

ideal number of hashtags to use

3-5

X content strategy

30-40% of posts should be replies to other people

what percent of college educated on X

33%

income of users using X

33% earn more than 75,000 annually

number of monthly active users on X

368 million

instagram is the --- most popular app

3rd most popular social media platform

income of tiktok users

40% earn more than $100 annually -- because kids younger than 18 are just as active on TikTok

what percent are college educated

43%

percent of male and female that use instagram

48.2% female 51.8% male

what percent should you focus on replies

50%

what is the income of instagram users

53.6% earn more than 70,000 anually

income of facebook users

70% earn more than 75,000

education of facebook users

73% of college-educated internet users

photos all about visual content

93% of buyers cite "visual appearance" as their main reason for purchasing a product

english spend

= (total spend/total impressions) x English impressions

Unique CTR (all)

= (unique clicks (all) / reach) x 100

Cost per unique clicks

= amount spent / unique clicks (all)

What happened in 2016 to facebook

Cambridge Analytica accessed the data to 87 million Facebook users - eroded trust

X Spaces

Clubhouse is an app that allows users to share audios rather than posts or text Twitter Space: worked out better because its integrated into the app itself, not a separate app you have to download

for brands wishing to advertise on instagram, they must have

Facebook pages and create Instagram Business profiles

X success stories

Hoka - campaign to celebrate the nurses and healthcare workers on the frontlines facing physical demands

can you send instagram ads over DM?

NOOO

RedBull example

RedBull Instagram account is full of extreme sport action videos that have little to do with the company's actual product - content created specifically for company's target audience

Facebook Havaianas Case Study

Reels Flip Flop challenge asks influencers to create reels showing themselves jumping into different color flip-flops 2x more sales 57% increase in conversions

X Gold

a service for business entities that adds a gold check mark to official business accounts for 1000 a month

what is X

a social microblogging platform where users share short messages called posts in 4000 characters or less

A/B testing or split testing

a term used to describe the process of running 2 marketing experiments to see which version connects better with your audience

cost per click =

amount spent / clicks

CPC (all)

amount spent / clicks (all)

Facebook ad objective examples

awareness, traffic, engagement, leads, app promotion, sales

captions for instagram post

can be up to 2,200 characters - shorter character count to maximize engagement because of cutoff

facebook ad formats

carousel slideshow stories video collection

schools are banning tiktok because?

concern over TikTok parent company, ByteDabce because they may put sensitive user data like location information into the hands of Chinese Government

Cost per thousand

cost/ (impressions/1000)

at 11+ hashtags, engagment rates

drop

facebook content strategy

establish a voice, be authentic, brand behavior (rule of thirds)

Meta verified

facebook subscription that businesses pay to get deeper analytics

women vs male stats on X

female 43.6% male 56.4%

this transformation caused lots of confusion for users

gave mixed reactions

X shelf life

has shelf life of about 15-20 minutes a post reaches 75% of its potential engagement in less than three hours

frequency

impressions / reach

X started when

in 2006, when Jack Dorsey wanted to create a SMS based communications platform similiar to texting

TikTok ad formats

in-feed video ad top view ad topfeed carousel ads collection ads

A/B testing on Facebook is popular because

it gives marketers an idea of what types of ads earn the highest conversion rates can identify patterns in your highest performing ads and posts

who was instagram founded by

kevin systrom and mike krieger in 2010

When and where did tiktok start

known in china as Duoyin founded in 2016

Facebook is the largest social networking in the world with over 2.9 billion monthly users

largest age group is 25-34 gender is more male top 5 countries: India, US, Indonesia, Brazil, Mexico

formats of facebook ads

messenger ads, playable ads

best times to post on X

monday-Saturday 9 am - 12 pm

best time to post on facebook

monday-thursday 8am-2pm worst day to post is sunday

clicks (all)

number of times ad was clicked, comments/shares, clicks

impressions

number of times our post appeared on users' screen - includes multiple views of ad by the same people

link clicks

number of times the link was clicked

X Blue

paid subscription starting at $8/month that adds a blue checkmark to an X account and offers early access to select features including

hashtags for X

posts with hashtags receive two times more engagement than posts without only use between one and two hashtags

should you include posts with images on X?

posts with images receive 18% more clicks, 89% more favorites, and 150% reposts than posts without

X Advertising examples

promoted ads follower ads X Amplify X takeover X live Dynamic Product Collection Ads

user generated content

refers to only digital content that is produced by end users of an online service or website used to create opportunities for showcase brands and build customer relationships

result rate

results / impressions

instagram is the x most popular social media network

second most popular social media network for advertisers today

instagram ad formats

story ads image ads video ads carousel ads collection ads explore ads shopping ads reel ads

amount spent

total amount spent on ads

best times to post on Instagram

tuesday-Friday 10 am -2 pm

instagram hashtags

up to 30 hashtags per post allowed and up to 10 on a story

social media marketing

utilization of social media or social networks to market a product, company, or brand

X video posts

videos drive 2.5x more replies, 2.8x more reposts, and 1.9x more likes

facebook ad objectives

what the brand wants people to do when they see the brand's ad

schedule

when the ad ran