Social Media Basic Vocabulary

Peer-to-Peer Platforms

Community based marketplace which allows members to communicate and sell directly to other members; for example, Etsy

Live Streaming Video

Content sent in a compressed form over the Internet and displayed by the viewer in real-time

360 Video

Created with a camera system which simultaneously records all 360 degrees of a scene

Instant Messaging

Form of communication service which enables a user to create a private chat with another user to communicate in real time over the Internet

Social Commerce

Form of electronic commerce which users social networks to facilitate the buying or selling of products

Social Media

Interactive presence which allows individuals to engage in sharing information with one another

Social Network-Driven Commerce Platforms

Marketplace which allows sales to be driven by referrals from established social networks; social networks collect data to provide accurate suggestions and recommendations on goods and services

Peer Recommendation Platforms

Marketplace which offers product or service reviews and in return recommend products based on a member's purchasing history; for example, Amazon

Group buying Platforms

Marketplace which offers product or services at a reduced rate when enough buyers agree to make the purchase; for example, Groupon

Social Shopping Platforms

Online businesses which allow consumers to search and follow their favorite stores all in one place; for example, Wanelo

Video-sharing

Process of uploading, publishing and sharing video clips online Image-sharing process of uploading, publishing and sharing photos online

Virtual Reality

Realistic, real-time, three-dimensional computer simulation of physical objects and space; allows users to 'interact' and have sensory experiences of the actors, images and sounds through sensors attached to the user's body which track movement

Social Networking

Use of specific websites and applications to develop a "network" with other users, or to find people with similar interests to oneself

Blogging

Writing and publishing posts, at any length and time, on a blog such as Blogger; typically in a chronological format

Microblogging

Writing and publishing short, frequent posts to a microblog such as Twitter