Social Media Ch. 13 quiz

In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year old?

Invited them on a trip around the world and had them document the trip.

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

A social media influencer is

Someone who exerts his or her influence through social media

True or False: Influencer marketing is the fastest growing method to attract new customers.

True

True or False: The majority of Teenage YouTube subscribers truth influencers opinions over traditional celebrities.

True

On average, brands earn _____ for every $1 spend on influencer marketing.

$6.50

Which of the following are influencer persona types?

-Academic -Celebrity -Business Leader -Industry Expert

Which of the following are characteristics of a good influencer?

-Authenticity -Credibility -Engaging -Activity

Which of the following are ways brands can use influencers?

All the above

What is the first step in creating a social media influencer marketing strategy?

Establish your goals.