Social Media Ch. 13 quiz
In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year old?
Invited them on a trip around the world and had them document the trip.
Which of the following is NOT a benefit of influencer marketing with social media?
Less credibility
A social media influencer is
Someone who exerts his or her influence through social media
True or False: Influencer marketing is the fastest growing method to attract new customers.
True
True or False: The majority of Teenage YouTube subscribers truth influencers opinions over traditional celebrities.
True
On average, brands earn _____ for every $1 spend on influencer marketing.
$6.50
Which of the following are influencer persona types?
-Academic -Celebrity -Business Leader -Industry Expert
Which of the following are characteristics of a good influencer?
-Authenticity -Credibility -Engaging -Activity
Which of the following are ways brands can use influencers?
All the above
What is the first step in creating a social media influencer marketing strategy?
Establish your goals.