social media final
Participating in LinkedIn groups
Businesses leveraging LinkedIn can establish themselves as thought leaders by True or False
Your profile picture Your bio Your tweets
Before using your Twitter account to market your personal brand, you should evaluate
Personable but professional
When marketing a personal brand via a blog post, what tone should you use?
All of the above
Feedly allows users to
Retweet their tweets
In order to reach a larger audience, marketers should encourage their followers to
A link to your blog
In the About section of a product Facebook page, you can include
Once a day
It is a good idea to check your Freedly account at least
False
It's not likely that industry experts will respond to a question posted by a student. True or False
False
It's ok to share personal information on Facebook with your professional contacts. True or False
True
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts. True or False
True
Many companies now have employees located in various places across the world. True or False
False
Most people still work for the same company their whole lives until they retire. True or False
Broadcast public messages
Most people use Twitter to
All members can view and post
On Google Groups, which permission settings are recommended for a study group?
False
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. True or False
False
Only premium members can create groups on LinkedIn. True or False
Retweet you
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers
All of the above
Pins on Pinterest can be linked to
Personal computer
Print media experienced a revival in 1981 as a result of what device?
False
Web users tend to read every word of a blog post. True or False
Proofread it Decide whether to allow comments Ensure that it's not offensive in any way
Before submitting a blog post, you should
Quadrupled
From 1995 to 1997, the number of web users
A promise
From a customer's or client's perspective, a brand is
Ecommerce sites
From a marketing perspective, Pinterest is ideal for
True
Google Groups can be public or private. True or False
Like the page
In order to access discounts and promotions from a company's Facebook Timeline, you must first
False
In order to be effective, all tweets should be sales oriented. True or False
The 1950s
In which decade did television begin to generate more advertising revenue than print and radio?
False
It's best to keep your professional network on Facebook small. True or False
Consistently
It's important that you update your blog and social media accounts
Make the text easier to scan
It's important to use bullet points when blogging because they
Other businesses
LinkedIn is most popular among businesses that market their products to
Expertise points
LinkedIn members who frequently contribute to the Answers section of the platform earn
Yourself and your professional qualities
On your professional blog, you should write primarily about
Keywords
SEO integrates what into web content in order to attract more visitors to a site?
True
Students can create their own classroom Facebook pages. True or False
False
Teachers are increasingly shying away from using Facebook as an educational tool. True or False
True
The About section of your Facebook profile should include a link to your blog. True or False
Read blog articles from their mobile device
The Pocket app allows users to
Retell a funny story or anecdote
The first post on your blog should do all of the following except
True
The information you list on your Facebook profile can be used by companies to market their goods and services. True or False
True
The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform. True or False
True
The more companies you follow on Twitter, the more companies Twitter will recommend to you. True or False
Using popular hashtags
To attract new followers on Twitter, companies should focus most on
Print media
Up until fairly recently, what medium dominated the advertising and marketing industries?
True
Watching videos on YouTube has the potential to increase your grades. True or False
Psychology
What academic and professional field is very closely related to marketing?
A compelling description
What element of Pinterest can help potential followers learn more about your product and company?
The search engine
What invention in 1995 made locating products and services online much easier?
Web forum
What type of Google Group is best-suited for an online study group?
Everyone on LinkedIn
When a contact writes recommendation for you on LinkedIn, it becomes visible to
False
You must have an Apple device in order to use Google+ Hangouts. True or False
True
Your Twitter bio should include keywords that potential employers might use to search for new hires. True or False
Follow more people
Your Twitter recommendations will improve as you
The option of soliciting opinions from other Facebook users outside of the class
All of the following are potential benefits of a classroom Facebook page except
Anyone who is like-minded
As you build your personal brand, who should you follow on Twitter?
1
At a minimum, how many hashtags should marketers use in each of their tweets?
Google+ Hangouts
Collaborating face-to-face with colleagues across the globe is easy thanks to
True
Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.
False
Companies should be sure to follow everyone on Twitter who is following them. True or False
Searching www.hashtags.org
Companies should begin researching hashtags by
Increasing sales
Companies use Pinterest primarily for the purposes of
True
Desktop publishing made print media more cost-effective. True or False
False
Even elementary school students can benefit from the educational aspects of LinkedIn.True or False
False
It is impossible to find job leads on Facebook. True or False
True
It is possible to build a following on Twitter with zero financial investment. True or False
True
It is possible to link your Facebook and Twitter accounts. True or False
Use the search function
When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?
Google+ Circles
Which of the following social media tools is least useful for making professional connections?
Only classmates
Who should you invite to your Facebook class page?
Because of its expediency
Why does news usually break on Twitter first?
Create a marketing strategy
Before they begin posting images and status updates for their Facebook product page, companies should first
The target audience
When determining the tone of their tweets, marketers should consider
How you use that social media network
Whether or not you "friend" a client on a social media network should depend on