social media final

Participating in LinkedIn groups

Businesses leveraging LinkedIn can establish themselves as thought leaders by True or False

Your profile picture Your bio Your tweets

Before using your Twitter account to market your personal brand, you should evaluate

Personable but professional

When marketing a personal brand via a blog post, what tone should you use?

All of the above

Feedly allows users to

Retweet their tweets

In order to reach a larger audience, marketers should encourage their followers to

A link to your blog

In the About section of a product Facebook page, you can include

Once a day

It is a good idea to check your Freedly account at least

False

It's not likely that industry experts will respond to a question posted by a student. True or False

False

It's ok to share personal information on Facebook with your professional contacts. True or False

True

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts. True or False

True

Many companies now have employees located in various places across the world. True or False

False

Most people still work for the same company their whole lives until they retire. True or False

Broadcast public messages

Most people use Twitter to

All members can view and post

On Google Groups, which permission settings are recommended for a study group?

False

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. True or False

False

Only premium members can create groups on LinkedIn. True or False

Retweet you

People following your Twitter followers will see your tweets in their newsfeed as soon as your followers

All of the above

Pins on Pinterest can be linked to

Personal computer

Print media experienced a revival in 1981 as a result of what device?

False

Web users tend to read every word of a blog post. True or False

Proofread it Decide whether to allow comments Ensure that it's not offensive in any way

Before submitting a blog post, you should

Quadrupled

From 1995 to 1997, the number of web users

A promise

From a customer's or client's perspective, a brand is

Ecommerce sites

From a marketing perspective, Pinterest is ideal for

True

Google Groups can be public or private. True or False

Like the page

In order to access discounts and promotions from a company's Facebook Timeline, you must first

False

In order to be effective, all tweets should be sales oriented. True or False

The 1950s

In which decade did television begin to generate more advertising revenue than print and radio?

False

It's best to keep your professional network on Facebook small. True or False

Consistently

It's important that you update your blog and social media accounts

Make the text easier to scan

It's important to use bullet points when blogging because they

Other businesses

LinkedIn is most popular among businesses that market their products to

Expertise points

LinkedIn members who frequently contribute to the Answers section of the platform earn

Yourself and your professional qualities

On your professional blog, you should write primarily about

Keywords

SEO integrates what into web content in order to attract more visitors to a site?

True

Students can create their own classroom Facebook pages. True or False

False

Teachers are increasingly shying away from using Facebook as an educational tool. True or False

True

The About section of your Facebook profile should include a link to your blog. True or False

Read blog articles from their mobile device

The Pocket app allows users to

Retell a funny story or anecdote

The first post on your blog should do all of the following except

True

The information you list on your Facebook profile can be used by companies to market their goods and services. True or False

True

The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform. True or False

True

The more companies you follow on Twitter, the more companies Twitter will recommend to you. True or False

Using popular hashtags

To attract new followers on Twitter, companies should focus most on

Print media

Up until fairly recently, what medium dominated the advertising and marketing industries?

True

Watching videos on YouTube has the potential to increase your grades. True or False

Psychology

What academic and professional field is very closely related to marketing?

A compelling description

What element of Pinterest can help potential followers learn more about your product and company?

The search engine

What invention in 1995 made locating products and services online much easier?

Web forum

What type of Google Group is best-suited for an online study group?

Everyone on LinkedIn

When a contact writes recommendation for you on LinkedIn, it becomes visible to

False

You must have an Apple device in order to use Google+ Hangouts. True or False

True

Your Twitter bio should include keywords that potential employers might use to search for new hires. True or False

Follow more people

Your Twitter recommendations will improve as you

The option of soliciting opinions from other Facebook users outside of the class

All of the following are potential benefits of a classroom Facebook page except

Anyone who is like-minded

As you build your personal brand, who should you follow on Twitter?

1

At a minimum, how many hashtags should marketers use in each of their tweets?

Google+ Hangouts

Collaborating face-to-face with colleagues across the globe is easy thanks to

True

Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.

False

Companies should be sure to follow everyone on Twitter who is following them. True or False

Searching www.hashtags.org

Companies should begin researching hashtags by

Increasing sales

Companies use Pinterest primarily for the purposes of

True

Desktop publishing made print media more cost-effective. True or False

False

Even elementary school students can benefit from the educational aspects of LinkedIn.True or False

False

It is impossible to find job leads on Facebook. True or False

True

It is possible to build a following on Twitter with zero financial investment. True or False

True

It is possible to link your Facebook and Twitter accounts. True or False

Use the search function

When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?

Google+ Circles

Which of the following social media tools is least useful for making professional connections?

Only classmates

Who should you invite to your Facebook class page?

Because of its expediency

Why does news usually break on Twitter first?

Create a marketing strategy

Before they begin posting images and status updates for their Facebook product page, companies should first

The target audience

When determining the tone of their tweets, marketers should consider

How you use that social media network

Whether or not you "friend" a client on a social media network should depend on