Social Media Final: Units 6-10
For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies?
Because it doubles as a search engine optimization tool
The title of a blog post should be
Catchy
In order to use Pinterest effectively, you must have
High quality pictures
When determining the tone of their tweets, marketers should consider
target audience
At minimum, how many hashtags should marketers use in each of their tweets?
1
Companies are limited to how many characters when writing their bios?
160
In which decade did television begin to generate more advertising revenue than print and radio?
1950s
What element of Pinterest can help potential followers learn more about your product and company?
A compelling description
In the about section of a product Facebook page, you can include
A link to your blog
From a customers point of view a brand is...
A promise
Facebook ads are
Customizable
From a marketing perspective, Pinterest is ideal for
Ecommerce sites
In order to be a good marketer, you must understand people's
Emotions, motives, thought processes(all)
Companies should be sure to follow everyone on Twitter who is following them
False
In order to be effective, all tweets should be sales oriented
False
LinkedIn is the most visual of all social media sites.
False
The 1+ button on Google+ functions exactly like the Facebook "like" button.
False
What made social media the most transformative development in marketing thus far?
It's ability to connect customers with the company in real-time
Social media marketing primarily seeks to enhance what aspect of a product?
It's popularity
Educational content on the internet is
Limited
LinkedIn is the most popular among businesses that market their products to
Other businesses
From 1995 to 1997, the number of web users...
Quadrupled
Which of the following features of google groups allows users to share notes and research with other members?
Real-time editing
Why should professionals create personal brands for themselves?
Remain gainfully employed
In order to increase exposure, marketers using Pinterest should encourage their followers to
Repin the company's pins
What invention in 1995 made locating products and services online much easier?
The search engine
Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.
True
Desktop publishing made print media more cost-effective
True
Facebook product pages come with unique web addresses.
True
In order to be effective, tweets should be consistent
True
Information you list on your Facebook profile can be used by companies to market their goods and services.
True
It is possible to build a following on Twitter with zero financial investment
True
The first spam was sent by law firm.
True
Today, most major companies have a blog.
True