Social Media Management (SMM) for PHOTO

each time you click, time spent, follow, like, or whatever it may be interaction wise you have to ask yourself this___

Do I want a relationship/linking/association with this person?

allow your content to be enjoyed by those who would rather watch in silence by employing what?

captions and on-screen text

what is the strongest trust building content on insta?

carousel posts (they are so slept on) - can go far more in depth - sharing specific knowledge and expertise - content they save.

Should you have a call to action in every reel?

yes of course

What is the minimum frame rate for Reels?

30 Frames per second

What is the magic number for posts per week?

4-7 posts per week (realistic if you are taking Instagram seriously.)

When is the best time to post instagram reels? where do I find this info?

45 mins before your account's peak time (so you are on the "uptrend"; the exact peak time is the downfall go to Professional dashboard > analytics/insights > Audience/followers > scroll all the way down (it won't show you anything if you don't have enough followers)

What is the minimum resolution for an instagram Reel? And how/where can I check for this on my original content?

720px (recommended dimensions are 1080x1920) go to file > get info > more info > then you'll see the dimensions

what is the most important metric instagram is looking for when it comes to reels (to decide if they will push it more or not)

- watch the reel till it's over (why successful reels are high quality footage, PUNCHY like faster cuts & pace) very aesthetic and easy to consume - send the reel to a friend

after you build up the know how with reels what is the next phase? and why?

1-2 main feed static posts per week; to build that "Like" factor for your current following....

how big should the photo be for a reel?

1080 x 1920 OR an aspect ratio between 1.9:1 and 9:16

When uploading work to social media platforms like instagram what should you try to avoid?

Any Additional File compression Low Quality uploads

what time of content will get you out there (building on the "Know you" principal/goal?

Reels (2-5 reels wk)

You need to help instagram figure out ___ and how do you help with this?

Who you are. to make appropriate connections

why are stories feature such as (stickers, polls, etc)

because it is tangible and trackable

what makes it take so long to grow an account on instagram?

figure out whose those people are (where this account connects to another) by posting consistently and continuing to improve you content but targeted to a very specific audience. So you can have high ranking in their feed

most videos in reels are____

from accounts that aren't following you (this is the first impression basis) SPEAK TO A COLD AUDIENCE.

with reels you need to perfect what?

just the first few seconds open with something concise, interesting, or even just visually appealing. Try to make it immediately obvious what your Instagram Reel is about to keep your target audience engaged. This is not a slow act of seduction.

is resolution the same as ppi?

no. Resolution refers to the number of pixels or dots that can be displayed or captured in an image, typically expressed as width x height. A higher PPI value indicates a greater number of pixels packed into each inch of the display.

is resolution the same at dimension

no. but they are closely related.

no matter what the subject matter ___ is penalized by the algorithm and unappealing for current and new audience.

poor-quality Reels

Consistent posting will also help you with social media algorithms, which reward those who ___

post frequent, high-quality content.

what does top of funnel mean in marketing

refers to the initial stage of the customer journey or sales process. It represents the broadest part of the sales funnel where potential customers or leads first become aware of a brand, product, or service.

how can you use the favorite list feature as a tool?

so you can still their audience (algorithm makes that connection and it throws you in the loop/ in their audience's feed too)

reels is this best kind of ____tool

top of funnel

For years, statistics have indicated that only a small amount of viewers will do what?

turn the sound on when watching video content.

with reels keep it __. Why?

vertical...duh...sorry no landscapes creates the best "viewing experience"