Social Media Marketing: EXAM 3 - ch 12, ch 14, Quiz 8, Quiz 9, ch 15, ch 16, quiz 10, ch 17
Why are blogs so popular?
- They give everyday people a voice. - They provide an easy way for anyone from around the world to share opinions and ideas with a large audience. - They help readers keep up to date on the latest trends and topics they are interested in. - They are a great marketing tool for many businesses.
Which of the following are ways brands can use influencers?
- Using influencers to promote a brand's content by posting on their own social media channels. - Invite influencers to be guest bloggers. - Give influencers free products to try in exchange for a review or a mention on social media. - A social media account takeover.
A social media policy should include
-A section that outlines who is responsible for answering questions about the company -A section that outlines any consequences for employees who do not abide by the social media policy -A section that discusses what is considered illegal
A benefit of employee advocacy for an employer is __________.
-trust in employees -increased brand engagement -higher customer retention -increased business
The ideal number of hashtags in a Facebook post are
1-3
____ of Snapchat users can't be found on Instagram.
1/3
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24 hours
A good best practice for the length of blog posts is __________.
400-1000 words
What percentage of top decision-makers say they never respond to cold calls?
90%
A social media policy should have rules and responsibilities for governance tasks. This should be assigned to __________.
A company spokesperson responsible for answering questions about your company on social media
A social media policy should have rules and responsibilities for governance tasks. This should be assigned to:
A company spokesperson responsible for answering questions about your company on social media
Which of the following are influencer persona types?
All of these options: - Celebrity - Business leader - Industry expert - Academic
How should a company evaluate the effectiveness of its social media policy?
All the above
Which of the following companies launched a podcast called "10-Minute Mysteries"?
American Girl
What is the first step in creating a social media influencer marketing strategy?
Establish your goals
The rules and regulations within a social media policy consist of __.
Expectations for appropriate employee behavior and conduct Explanations of what employees can and cannot share on social media Guidelines for social media etiquette
Which of the following is NOT a disadvantage to blogging?
Instant Paycheck
Which of the following is not a disadvantage to blogging?
Instant payback
Which of the following is NOT a benefit of influencer marketing with social media?
Less credibility
Your company's social media policy should be ___.
Living doc
All of the following are important things to keep in mind when trying to find the right influencer EXCEPT
Look for someone who is sponsored by a lot of brands
In order to avoid threats on social media, employees should _______.
None of these options Limit monitoring employee's activity on social media; Use short passwords; Ignore threats from outside and inside sources
Elon Musk officially took over Twitter on ____.
October 28, 2022
All of the following are metrics that should be tracked for an employee advocacy program EXCEPT
Paid media value
Which of the following is social media ROI by revenue formula:
Profit / Total Investment x 100
Which of the following are characteristics of a good influencer?
Reach Credibility Authenticity Activity Engaging
Which of the following is NOT a benefit of podcasts?
SEO
Revolve drives a significant portion of its sales through influencer marketing. What is one key factor contributing to their success with influencers?
Selective, long-term partnerships
Which of the following is NOT conducted DURING a social media marketing campaign?
Share results
To get employees to "buy in," you must
Show them how participation will benefit them.
Examples of things that company's consider confidential include all of the following EXCEPT
The annual report
Which is an example of employee advocacy?
The promotion of a company or brand by employees who share information about their company's brand, product, or services in their social media networks.
True or False: The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content.
True
True or False: Unlike a podcast, webinars are intended to be interactive with the audience in real time.
True
True or False: influencer marketing is the fastest growing method to attract new customers.
True
True or False: the majority of Teenage YouTube subscribers trust influencers' opinions over traditional celebrities.
True
True or False: unlike most social media platforms, podcasts are not typically run on a bidding strategy.
True
True or false: Code yellow issues are those that do not escalate beyond the attention of the social media or customer service team.
True
True or false: a social media policy outlines how an organization and its employees should conduct themselves online.
True
True or false: to participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online
True
All of the following are important for using AI in the blog writing process EXCEPT
Use the content generated from the AI tool without changes
A customer persona is __________.
a representation of a company's target market based on data collected from existing and target customers
Which of the following is NOT a Facebook ad objective?
demographics
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
the Social Contract rule
To track the success of an employee advocacy program, you must
track the traffic to a post track engagement rate determine audience growth track employee participation growth
Which of the following is NOT a principle reason people share video content?
Because they receive an incentive for sharing
Which benefit of partnering with influencers refers to increased visibility through exposure to the influencers' larger audiences?
Brand Awareness
What is the typical pricing model for podcasts?
CPM
All of the following are important to optimize YouTube videos EXCEPT
Channel banners
Which of the following is NOT a benefit of blogging?
Decreases brand awareness
All of the following are recommendations for business vlogs EXCEPT
Develop videos that are highly technical and detailed.
Which social network is the most popular for employees sharing company-related content online?
A crisis response plan should be developed when a crisis occurs.
False
Podcasts can be streamed online or on a mobile device and can be listened to live, but can't be downloaded for offline listening.
False
The best way to ensure the success of an employee advocacy program is to force employees to participate.
False
True or false: An employee advocacy program will increase the cost of social media advertising on Instagram and Facebook
False
True or false: If a brand sees a negative comment on social media, the first thing they should do is delete it
False
True or false: In order to succeed in an employee advocacy program, you must force employees to participate
False
When looking for an influencer to partner with reach is more important than credibility.
False
With memes you don't need to worry about copyright at all.
False
Which agency in the US is responsible for the rules of influencer marketing?
Federal Trade Commission (FTC)
Influencers are generally categorized by which two high level types?
Follower count and content or niche area
In 2022, the Rug company Ruggable partnered with ______ to launch a campaign to promote their latest rug line.
Former Bachelorette contestants
Influencers must identify sponsored posts. What are some of the key things influencers need to know about identifying sponsored posts?
Hashtags such as #ad or #sponsored must be visible in the post In video reviews there need to be written and verbal disclosures of the partnership You can't just use social media tools
Which of the following is NOT a Snapchat Ad objective?
Increase Snap Chats
Which platform did Chipotle leverage for the #ChipotleLidFlip Challenge?
TikTok
As reported in the Hubspot survey, what did YouTube users indicate as the reason they most commonly visit YouTube?
To watch videos that entertain them
According to a Vogue Business article, fashion brands are continuing to move forward with TikTok.
True
Influencer marketing is the fastest growing method to attract new customers.
True
LinkedIn Influencers are selected by invitation only.
True
The employee advocacy team is responsible for creating social media content and disseminating it to employees.
True
Some of the key user groups on Pinterest include
Women, millennials, doers
Which of the following does NOT distinguish a blog?
Written in second person
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Your company's social media policy should be __________.
a living document that is updated regularly
A benefit of employee advocacy for an employee is __________.
career goals network growth thought leader and grow personal brand increased employee engagement
Which type of blog is the most popular?
fashion
All of the following are important in the TikTok algorithm EXCEPT
followers
If you are a social media manager working for Frito-Lay (a snack food company), which category of influencers might make a good partnership for your company?
gamers
A social media crisis response plan does NOT include __.
legal risks
MLB is particularly well known for _____ on Twitter.
organizing multiple handles
On Instagram your call to action should ____.
tell your audience to click the link in your bio
Employee advocacy content curation tools or apps can allow employees to ____.
see new content with prewritten text, images, and links ready to post
A(n) ____ outlines how an organization and its employees should conduct themselves online.
social media policy
A social media influencer is __________.
someone who exerts his or her influence through social media
A social media influencer is___.
someone who exerts his or her influence through social media
What is a vlog?
video blog
