Social Media Marketing: EXAM 3 - ch 12, ch 14, Quiz 8, Quiz 9, ch 15, ch 16, quiz 10, ch 17

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Why are blogs so popular?

- They give everyday people a voice. - They provide an easy way for anyone from around the world to share opinions and ideas with a large audience. - They help readers keep up to date on the latest trends and topics they are interested in. - They are a great marketing tool for many businesses.

Which of the following are ways brands can use influencers?

- Using influencers to promote a brand's content by posting on their own social media channels. - Invite influencers to be guest bloggers. - Give influencers free products to try in exchange for a review or a mention on social media. - A social media account takeover.

A social media policy should include

-A section that outlines who is responsible for answering questions about the company -A section that outlines any consequences for employees who do not abide by the social media policy -A section that discusses what is considered illegal

A benefit of employee advocacy for an employer is __________.

-trust in employees -increased brand engagement -higher customer retention -increased business

The ideal number of hashtags in a Facebook post are

1-3

____ of Snapchat users can't be found on Instagram.

1/3

Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.

24

Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.

24 hours

A good best practice for the length of blog posts is __________.

400-1000 words

What percentage of top decision-makers say they never respond to cold calls?

90%

A social media policy should have rules and responsibilities for governance tasks. This should be assigned to __________.

A company spokesperson responsible for answering questions about your company on social media

A social media policy should have rules and responsibilities for governance tasks. This should be assigned to:

A company spokesperson responsible for answering questions about your company on social media

Which of the following are influencer persona types?

All of these options: - Celebrity - Business leader - Industry expert - Academic

How should a company evaluate the effectiveness of its social media policy?

All the above

Which of the following companies launched a podcast called "10-Minute Mysteries"?

American Girl

What is the first step in creating a social media influencer marketing strategy?

Establish your goals

The rules and regulations within a social media policy consist of __.

Expectations for appropriate employee behavior and conduct Explanations of what employees can and cannot share on social media Guidelines for social media etiquette

Which of the following is NOT a disadvantage to blogging?

Instant Paycheck

Which of the following is not a disadvantage to blogging?

Instant payback

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

Your company's social media policy should be ___.

Living doc

All of the following are important things to keep in mind when trying to find the right influencer EXCEPT

Look for someone who is sponsored by a lot of brands

In order to avoid threats on social media, employees should _______.

None of these options Limit monitoring employee's activity on social media; Use short passwords; Ignore threats from outside and inside sources

Elon Musk officially took over Twitter on ____.

October 28, 2022

All of the following are metrics that should be tracked for an employee advocacy program EXCEPT

Paid media value

Which of the following is social media ROI by revenue formula:

Profit / Total Investment x 100

Which of the following are characteristics of a good influencer?

Reach Credibility Authenticity Activity Engaging

Which of the following is NOT a benefit of podcasts?

SEO

Revolve drives a significant portion of its sales through influencer marketing. What is one key factor contributing to their success with influencers?

Selective, long-term partnerships

Which of the following is NOT conducted DURING a social media marketing campaign?

Share results

To get employees to "buy in," you must

Show them how participation will benefit them.

Examples of things that company's consider confidential include all of the following EXCEPT

The annual report

Which is an example of employee advocacy?

The promotion of a company or brand by employees who share information about their company's brand, product, or services in their social media networks.

True or False: The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content.

True

True or False: Unlike a podcast, webinars are intended to be interactive with the audience in real time.

True

True or False: influencer marketing is the fastest growing method to attract new customers.

True

True or False: the majority of Teenage YouTube subscribers trust influencers' opinions over traditional celebrities.

True

True or False: unlike most social media platforms, podcasts are not typically run on a bidding strategy.

True

True or false: Code yellow issues are those that do not escalate beyond the attention of the social media or customer service team.

True

True or false: a social media policy outlines how an organization and its employees should conduct themselves online.

True

True or false: to participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online

True

All of the following are important for using AI in the blog writing process EXCEPT

Use the content generated from the AI tool without changes

A customer persona is __________.

a representation of a company's target market based on data collected from existing and target customers

Which of the following is NOT a Facebook ad objective?

demographics

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?

the Social Contract rule

To track the success of an employee advocacy program, you must

track the traffic to a post track engagement rate determine audience growth track employee participation growth

Which of the following is NOT a principle reason people share video content?

Because they receive an incentive for sharing

Which benefit of partnering with influencers refers to increased visibility through exposure to the influencers' larger audiences?

Brand Awareness

What is the typical pricing model for podcasts?

CPM

All of the following are important to optimize YouTube videos EXCEPT

Channel banners

Which of the following is NOT a benefit of blogging?

Decreases brand awareness

All of the following are recommendations for business vlogs EXCEPT

Develop videos that are highly technical and detailed.

Which social network is the most popular for employees sharing company-related content online?

Facebook

A crisis response plan should be developed when a crisis occurs.

False

Podcasts can be streamed online or on a mobile device and can be listened to live, but can't be downloaded for offline listening.

False

The best way to ensure the success of an employee advocacy program is to force employees to participate.

False

True or false: An employee advocacy program will increase the cost of social media advertising on Instagram and Facebook

False

True or false: If a brand sees a negative comment on social media, the first thing they should do is delete it

False

True or false: In order to succeed in an employee advocacy program, you must force employees to participate

False

When looking for an influencer to partner with reach is more important than credibility.

False

With memes you don't need to worry about copyright at all.

False

Which agency in the US is responsible for the rules of influencer marketing?

Federal Trade Commission (FTC)

Influencers are generally categorized by which two high level types?

Follower count and content or niche area

In 2022, the Rug company Ruggable partnered with ______ to launch a campaign to promote their latest rug line.

Former Bachelorette contestants

Influencers must identify sponsored posts. What are some of the key things influencers need to know about identifying sponsored posts?

Hashtags such as #ad or #sponsored must be visible in the post In video reviews there need to be written and verbal disclosures of the partnership You can't just use social media tools

Which of the following is NOT a Snapchat Ad objective?

Increase Snap Chats

Which platform did Chipotle leverage for the #ChipotleLidFlip Challenge?

TikTok

As reported in the Hubspot survey, what did YouTube users indicate as the reason they most commonly visit YouTube?

To watch videos that entertain them

According to a Vogue Business article, fashion brands are continuing to move forward with TikTok.

True

Influencer marketing is the fastest growing method to attract new customers.

True

LinkedIn Influencers are selected by invitation only.

True

The employee advocacy team is responsible for creating social media content and disseminating it to employees.

True

Some of the key user groups on Pinterest include

Women, millennials, doers

Which of the following does NOT distinguish a blog?

Written in second person

A Twitter chat is _______.

a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation

Your company's social media policy should be __________.

a living document that is updated regularly

A benefit of employee advocacy for an employee is __________.

career goals network growth thought leader and grow personal brand increased employee engagement

Which type of blog is the most popular?

fashion

All of the following are important in the TikTok algorithm EXCEPT

followers

If you are a social media manager working for Frito-Lay (a snack food company), which category of influencers might make a good partnership for your company?

gamers

A social media crisis response plan does NOT include __.

legal risks

MLB is particularly well known for _____ on Twitter.

organizing multiple handles

On Instagram your call to action should ____.

tell your audience to click the link in your bio

Employee advocacy content curation tools or apps can allow employees to ____.

see new content with prewritten text, images, and links ready to post

A(n) ____ outlines how an organization and its employees should conduct themselves online.

social media policy

A social media influencer is __________.

someone who exerts his or her influence through social media

A social media influencer is___.

someone who exerts his or her influence through social media

What is a vlog?

video blog


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