Social Media Marketing
Which country has the highest amount of Facebook users globally?
India
What is a great way to become an active participant on LinkedIn and Twitter?
Post regular status updates
Which celebrity helped put Instagram on the map?
Snoop Dogg
The "SMART framework" must be?
Specific Measurable Attainable Relevant Time-based
Which of the following are important when establishing a brand's tone of voice?
The brand's character, language, tone, and purpose.
True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.
True
True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business.
True
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication:
True
True or False: Facebook is the most active social media platform in the world?
True
True or False: Instagram posts with locations receive more engagement than posts without.
True
True or False: Photos that feature faces get more likes on Instagram than those without.
True
True or False: Question posts receive 100% more comments than standard text posts.
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.
True
Which gender uses Facebook more?
Women
Which gender uses Instagram more?
Women
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Social media
a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content such as videos
Social media marketing plan
a living document that outlines an organization's social media goals and guides the actions needed to achieve these goals
Personal vision
a picture of your true self in the future; it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself; it includes all the important elements of your life and career
Customer persona
a representation of a customer's target market based on data collected from existing and target customers
Owned media
all of the channels a company owns; these channels could be a company website, blog, YouTube channel, Facebook page, or any social media website created and managed by a company
Social media content calendar
allows for social media managers to plan, create and schedule content on a weekly or monthly basis. It lists the content types, days, times, post topics, post text, post assets (image/video/gif etc.), and call to action links that will be published on each social media network
Using Twitter as a marketing tool allows businesses to ______.
connect with customers increase brand awareness discover what's happening provide customer service
Values
core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions
Social media distribution strategy
determines the network and frequency of posts and types of content that will be published on each network
Clicks
how many times a person clicked on your post
The strongest Twitter bios usually contain _____________.
industry targeted keywords
Social media engagements
likes, comments, shares, clicks
Paid media
marketing activity that is paid for, traditionally including TV advertising, radio spots and print advertising; today, marketers increasingly spend their paid media dollars on digital advertising
Earned media
media the public shares digitally and verbally about a brand, consisting of all of the content and conversations around a brand that have been created and published by someone else; earned media can include press coverage, social media mentions, product/company reviews or blog posts authored by someone outside of the company
What type of Twitter users are among the top 10 most followed?
musicians
URL click
number of times a person clicked on your call-to-action URL
Mentions
number of times a person or business tags your business in a social media post
Social media marketing strategy
outlines the strategies and tactics for how a company will incorporate social media into its business
Call to action (CTA)
part of a social media message that attempts to persuade a person to perform a desired action; an example is "Register Today!" with a link to a registration form
Engagement rate
percentage of your audience that has engaged with your content; to calculate, divide the number of engagements by the total reach
User-generated content (UGC)
refers to any digital content that is produced and shared by end users of an online service or website
What is a way to plan, organize and schedule all social media activities?
social media content calendar
Goals
specific objectives that you would like to achieve; they include projections of what you want to accomplish so you can create an action plan
The Instagram algorithm displays posts based on ______.
the content that followers engage with the most
Tuning
the continuous process of adjusting and improving the social media marketing plan.
A social media content strategy is __________.
the planning, development and management of social media content.
Social media content strategy
the planning, development and management of social media content. This includes the actual written posts, and the types of content that will be published on each platform
Social media listening
the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
Purpose
the role you will play in making your vision happen.
Social media marketing
the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers
Personal brand attributes
the words you would use to define your personality or the value that you offer; examples can include collaborative, resilient, compassionate, responsible, communicator, ethical, or genuine
Followers
total number of people who have followed, or liked, your social media account and will see your posts show up in their news feeds
Passions
what intrigue and motivate you in determining how you want to spend your time
Reach
(also commonly referred to as "impressions"): number of people who have seen any activity on your social media account, including your posts, posts to your page by other people, ads and more
Engagement
(also commonly referred to as "reactions"): number of times a person interacted with your content; includes likes, comments, shares, and in some cases, clicks
Advantages of social media marketing
- Increased exposure / Brand awareness - Increased traffic - Brand loyalty - Marketplace insight - Lead generation - Increased thought leadership - Improved sales - Time savings - Reduced marketing costs - Stronger customer experiences - Owned, earned, paid media
Twitter list
A curated group of Twitter accounts that can be either public or private.
Which of the following are external, and help you foresee what you may be facing in the industry?
According to the SWOT analysis: strengths and weaknesses are internal, and opportunities and threats are external
Which of the following did Instagram NOT do as a result of COVID-19?
Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section
Twitter poll
Allows users to create their own four-option polls and gather votes from their audience.
Which is the most used Instagram filter in the world?
Clarendon
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
Instagram is owned by which company?
True or False: Posts with 100 characters or more perform better on Twitter.
False
True or False: The only way to complete a purchase with Instagram Shop is through the Facebook app.
False
True or False: Tuning is the continuous process of fine tuning every post before it gets published.
False
Which of the following is NOT Part of the Twitter Algorithm?
Fan Favorites
People tend to be happier on ______, so brands should try posting funny or upbeat content on that day.
Friday
If you are a student, how should you describe yourself with your LinkedIn headline?
How you want to be found by a potential employer.
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
Instagram is most popular among which age group?
13-17
username on Twitter can contain how many characters?
15
Facebook is most popular among which age group?
18-29
Twitter is used mostly by which age group?
18-29
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
What percentage of smartphone owners between the ages of 18-44 state they cannot recall the last time their mobile phone was not next to them?
25%
Which is generally the worst time of day to post on Instagram?
3-4pm
How many images can you upload to Twitter per tweet?
4
How long did it take the Internet to reach 50 million people?
4 years
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters.
40
What is the recommended percentage of content on Instagram that should be non-promotional?
80%