Sponsorship

Sponsorship clutter

NASCAR racecar can typically carry 30 or more sponsor's logos.

Ambush marketing

Sponsor uses the Olympic Rings logo as a tagline for its television commercials.

Losing streak

Sport entity is having a losing season, and fans are turning to other sports teams.

Exclusive sponsor

The only beverage line provided in the vending machines in the school.

Letter of agreement

An agreement between sponsor and entity where a smaller investment is involved.

Exploit the sponsorship

Commercials purchased by a non-sponsoring business and aired during event time.

Confirmation letter

Document between sponsors and entity providing little legal recourse in the event of dispute.

Strike- you're out

Event delays or postponements can cause viewers to look elsewhere for entertainment.

Brand recognition

Fans can list the names of the vending machines in the school.

Guilt by association

Inappropriate actions of athlete can cause damage to sponsor's image.

Formal contract

Legally binding document between sponsor and entity when the investment is great.