Sport PR Final
Players and coaches are the only organizational representatives used for charitable activities.
False
T/F: "No comment" is an advisable response to a media inquiry if you do not have all of the information at hand.
False
T/F: Part of a sports PR professional's job duties is to train players and coaches in effective public speaking techniques.
True
Brand names, logos, and individual marks are all protected under (the) ____
Trademark Law
When sports teams earn revenue due to media exposure and media earn revenue due to the rights to broadcast sports, this is an example of the ___ perspective of MediaSport
Transactional
A "sticky" message that a sports PR professionals distributes to fans is one that is ____.
Concise
____ is one of the top newsworthy qualities used in sports news writing.
Conflict
A website represents a ___ PR strategy.
Controlled
Arthur W. Page believed an organization was a(n) ____ and thus expected to go beyond the distribution of "goods."
Corporate Citizen
A(n) ____ provides a framework for responding to an emerging issue, by identifying internal responsibilities, by developing the information to be shared, and by creating the timeline in which to share it.
Crisis Plan
Crisis communications experts define which time period listed below as the most critical in most crisis situations?
First one to two hours
The ____ perspective of MediaSport suggests that media need sport PR in order to effectively conduct their job.
Functional
Which of the following is a U.S. federal law pertaining to the privacy of an individual's health information?
Health Insurance Portability and Accountability Ac
Persistent navigation is a term that addresses website design in terms of ____.
Including common links that ease the navigation process for users
Which of the following statements is not accurate regarding today's mass media environment?
It is not necessary for the sport public relations professional to understand the needs of all media forms.
According to Vanderbilt's Director of Creative Services Carl Danoff, ___ is most important when creating strategic content for your sports team.
Knowing your brand
According to Lipscomb's Associate Soccer Coach and former professional soccer player Leah Fortune, ___ is most important when making professional and personal decisions.
Knowing your values
_____ are "friends," or groups of people that are connected to an organization by a mutual issue or idea. This group is not chosen by the organization
Markets
The purpose of a ____ is to ensure consistent, fair and ethical communication with all stakeholders.
Media Policy
Within MediaSport, _____ considers the power of MediaSport to maintain and sustain dominant ideology or traditional sport stereotypes.
Media hegemony
When writing for uncontrolled media, a sports PR professional must consider the overlapping interests of the ____.
Media, sports organization, primary public
____ is when fans develop a media-filtered understanding of sport.
MediaSport
In a news conference, ___ is primarily responsible for the answers given to the media
PR Professional
Which of the following is not a major component that should be included in most media guides?
Player Scandal
A nonprofit partners with your sports organization and asks if your quarterback, Tom Brady, would speak at their charity event. The nonprofit is using the newsworthy quality of ____ to make this event of interest to the media.
Prominence
In the models of public relations, the ____ model focuses on a public relations professional's work with news media.
Public Information
According to Simon Sinek, when crafting PR messages, most begin with the what, but effective messages begin with the ____
Why
An Instagram story represents a ___ PR strategy.
Semi-controlled
When sport organizations initiate or support good causes that also result in increased support for the sport organization, they are engaged in ___.
Strategic philanthropy
Viral marketing can be described as _____
The electronic version of word-of-mouth marketing
When Edward Bernays used his Torches of Freedom campaign to encourage women to smoke, he was using the ____ model of public relations.
Two-way asymmetrical communication
In the models of public relations, the ___ model is considered the highest and most ideal form of public relations practice.
Two-way symmetrical communication
A news conference represents a ___ PR strategy.
Uncontrolled
A news release represents a ___ PR strategy.
Uncontrolled
___ are short soundbites sports PR professionals record and distribute.
actuality
A game day program represents a ___ PR strategy.
controlled
When a sport organization scapegoats or blames people outside the organization for a crisis, which strategic posture is it assuming?
denial
When using controlled media, the news media act as the ____.
intervening public
The right of publicity relates to ___________
protecting a person's right to profit from artistic creations
When sport organizations initiate or support good causes that also result in increased support for the sport organization, they are engaged in ___.
strategic philanthropy
When a crisis occurs, the sport organization's goal in terms of media relations should be ___
to immediately position itself as the most credible source of information for the media
