Sport PR Final

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Players and coaches are the only organizational representatives used for charitable activities.

False

T/F: "No comment" is an advisable response to a media inquiry if you do not have all of the information at hand.

False

T/F: Part of a sports PR professional's job duties is to train players and coaches in effective public speaking techniques.

True

Brand names, logos, and individual marks are all protected under (the) ____

Trademark Law

When sports teams earn revenue due to media exposure and media earn revenue due to the rights to broadcast sports, this is an example of the ___ perspective of MediaSport

Transactional

A "sticky" message that a sports PR professionals distributes to fans is one that is ____.

Concise

____ is one of the top newsworthy qualities used in sports news writing.

Conflict

A website represents a ___ PR strategy.

Controlled

Arthur W. Page believed an organization was a(n) ____ and thus expected to go beyond the distribution of "goods."

Corporate Citizen

A(n) ____ provides a framework for responding to an emerging issue, by identifying internal responsibilities, by developing the information to be shared, and by creating the timeline in which to share it.

Crisis Plan

Crisis communications experts define which time period listed below as the most critical in most crisis situations?

First one to two hours

The ____ perspective of MediaSport suggests that media need sport PR in order to effectively conduct their job.

Functional

Which of the following is a U.S. federal law pertaining to the privacy of an individual's health information?

Health Insurance Portability and Accountability Ac

Persistent navigation is a term that addresses website design in terms of ____.

Including common links that ease the navigation process for users

Which of the following statements is not accurate regarding today's mass media environment?

It is not necessary for the sport public relations professional to understand the needs of all media forms.

According to Vanderbilt's Director of Creative Services Carl Danoff, ___ is most important when creating strategic content for your sports team.

Knowing your brand

According to Lipscomb's Associate Soccer Coach and former professional soccer player Leah Fortune, ___ is most important when making professional and personal decisions.

Knowing your values

_____ are "friends," or groups of people that are connected to an organization by a mutual issue or idea. This group is not chosen by the organization

Markets

The purpose of a ____ is to ensure consistent, fair and ethical communication with all stakeholders.

Media Policy

Within MediaSport, _____ considers the power of MediaSport to maintain and sustain dominant ideology or traditional sport stereotypes.

Media hegemony

When writing for uncontrolled media, a sports PR professional must consider the overlapping interests of the ____.

Media, sports organization, primary public

____ is when fans develop a media-filtered understanding of sport.

MediaSport

In a news conference, ___ is primarily responsible for the answers given to the media

PR Professional

Which of the following is not a major component that should be included in most media guides?

Player Scandal

A nonprofit partners with your sports organization and asks if your quarterback, Tom Brady, would speak at their charity event. The nonprofit is using the newsworthy quality of ____ to make this event of interest to the media.

Prominence

In the models of public relations, the ____ model focuses on a public relations professional's work with news media.

Public Information

According to Simon Sinek, when crafting PR messages, most begin with the what, but effective messages begin with the ____

Why

An Instagram story represents a ___ PR strategy.

Semi-controlled

When sport organizations initiate or support good causes that also result in increased support for the sport organization, they are engaged in ___.

Strategic philanthropy

Viral marketing can be described as _____

The electronic version of word-of-mouth marketing

When Edward Bernays used his Torches of Freedom campaign to encourage women to smoke, he was using the ____ model of public relations.

Two-way asymmetrical communication

In the models of public relations, the ___ model is considered the highest and most ideal form of public relations practice.

Two-way symmetrical communication

A news conference represents a ___ PR strategy.

Uncontrolled

A news release represents a ___ PR strategy.

Uncontrolled

___ are short soundbites sports PR professionals record and distribute.

actuality

A game day program represents a ___ PR strategy.

controlled

When a sport organization scapegoats or blames people outside the organization for a crisis, which strategic posture is it assuming?

denial

When using controlled media, the news media act as the ____.

intervening public

The right of publicity relates to ___________

protecting a person's right to profit from artistic creations

When sport organizations initiate or support good causes that also result in increased support for the sport organization, they are engaged in ___.

strategic philanthropy

When a crisis occurs, the sport organization's goal in terms of media relations should be ___

to immediately position itself as the most credible source of information for the media


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