Sports and Entertainment Marketing

Which of the following is an example if odd-even pricing??

$19.99

Bait Pricing is considered deceptive by the FDA

False

Flexible price policies are NOT most common in which of the following?

Bulk Products

What are seasonal discounts?

Discounts offered to encourage buyers to buy earlier than what current demand requires.

Target return pricing is pricing to cover all costs and which of the following?

Either a percentage return of a specific dollar return, which are two many ways of measuring target returns

The Sherman Antitrust Act of 1890 did which of the following

Eliminated Price fixing

The penetration price policy is a good strategy when which of the following markets are small

Elite

Demand-Backward pricing is also known as market-plus pricing

False

Which of the following is NOT a price level policy?

Flexible price policy

Which of the following is NOT a pricing objective?

Goal oriented

Which of the following is NOT true of the penetration price policy?

It is the same as introductory price dealing

A basic published or advertised price, often subject to discount, describes which of the following?

List Price

Which of the following is a step in the product life cycle?

Market Maturity

Demand-backward pricing is also known as which of the following?

Market Minus Pricing

Which of the following describes one price policies?

Offers the same price to all customers who purchase products under essentially the same conditions and the same quantities.

Manufacturers use break-even point calculations to help do what with a product

Price

All of the following are Pricing Strategies except

Real Pricing

Which of the following can companies do in case of declining profit margins instead of passing extra costs to customers

Reduce the size of the product instead of increasing the price.

Which government regulation strengthened provisions of the Clayton Act

Robinson-Patman Act

Which of the following is NOT included in the advantages of flexible pricing?

Salespeople can make price adjustments considering profit margins.

Which of the following is a true statement about profit-oriented objectives?

Sets out to make as much profit as possible

How many steps are there to determine price?

Six

Which of the following are considered profit oriented objectives?

Target return objective

What governmental regulation eliminated price discrimination

The Clayton Antitrust ACt of 1914

$24.95 is an example of odd/even pricing

True

Quantity discounts are offered to encourage buyers to buy in bulk

True

Value in use pricing is marketed as less expensive in the long term

True

The pricing strategy of setting prices to capture some of what customers will save buy using your product is known as>

Value-in-Use pricing

What does it mean when a product has inelastic demand?

A change in price has little affect on the demand.

The idea of prestige pricing suggests which of the following?

A higher price suggest higher quality