SPORTS COMMUNICATION EXAM 2 STUDY GUIDE Chapters 5, 6, 7, 8

True or False, learning the philosophy of the organization, knowing current events of your business and knowing the least amount of information about your coaches and student-athletes are a few tips for aspiring SIDs.

FALSE

True or False, stakeholders do not add depth to an interview.

FALSE

TRUE or FALSE, the inverted pyramid BEGINS WITH the LEAST IMPORTANT information and, through descending order, ENDS WITH the MOST IMPORTANT information.

FALSE

TRUE or FALSE, a game advance IS a news release that offers a preview of an upcoming game.

TRUE

True or False, a production timeline is essential in keeping an SID on track so a promotional guide will arrive before a season begins.

TRUE

True or False, a sports information director is a professional whose primary responsibility is to create a favorable public image of the company or sport organization he/she works for.

TRUE

True or False, information guides are one of the main looks and feels of a sport organization.

TRUE

True or False, most SIDs are their own writer, planner, designer, editor, and point of contact in terms of promotional guide production and costs.

TRUE

True or False, some tips for aspiring SIDs would be: encouraging coaches and athletes to take an active role in the publicity thrust, knowing what type of information is likely to generate the most media interest and exhibiting courage in crisis situations.

TRUE

True or False, today's collegiate promotional guides are as equally important to the recruiting process as it is to the media members.

TRUE

True or False, unless a new sport is created that requires a new promotional guide, most guides evolve from one season to the next.

TRUE

TRUE or FALSE, the 5Ws and H are six questions that all news stories must answer.

TRUE (who, what, where, when, why, how)

With some notable exceptions (ie., Joe Namath and Suzy Kolber) interview, most on field or on court interviews are:

bland and uninspiring

True or False, NCAA rules allow for promotional guides to be full color.

FALSE

Getting good, personal responses from interviewees is best accomplished through:

'how and why' questions

The NCAA restricts the length of printed promotional guides, limiting the paging of each book to not exceed __________ pages?

208

Promotional guides may not exceed what paging size?

8.5 inches x 11 inches

What is a tieback?

A phrase or sentence that explains how a story relates to an earlier news event

Which of the following IS a type of News Release?

A. Game advance B. Feature release C. Hometown release D. Weekly review/preview E. News Release F. ALL of the above ANSWER: F (ALL are types of news releases)

Which of the following is an item that SHOULD NOT be included in a promotional guide?

A. biographies of coaches B. player bios/profiles C. media information D. a history section E. a record book F. NONE of the above ANSWER: F (NONE of the above; ALL should be included)

Which of the following is NOT a consideration when planning a promotional guide?

A. budget B. written content C. photographs D. printing E. advertising F. NONE of the above ANSWER: F (NONE of the above; ALL of them are considerations for planning a promotional guide)

Which of these IS NOT an example of HARD news:

A. the hiring of a new coach B. a personality profile C. the building of a new athletic facility D. announcing women's basketball's newest scholarship recipient ANSWER: B (a personality profile is not hard news)

Which of these IS NOT an example of SOFT news:

A. the hiring of a new coach B. a personality profile on a player C. a personality profile on a coach ANSWER: A (the hiring of a new coach is not soft news)

Which of these IS NOT one of the 5 Ws:

A. where B. whenever C. who D. when ANSWER: B (whenever)

What does CoSIDA stand for?

College Sports Information Directors of America

When reporters write stories, they utilize the ___________ pyramid where story details are written in the order of importance

Inverted

If Brett Favre appears on the Tonight Show one night and 60 Minutes the next night, the interviewing approach will be different because of different:

audiences

To the extent that the setting can be controlled, it should be made as ______ as possible for the interview subject.

comfortable

If Barry Bonds wants to talk about his home run record, but the interviewer wants to ask him about his possible steroid use, that's an example of:

conflicting agendas

What is the best interview method, and the one most likely to give the best responses?

in person

Remember that credibility, ____________, versatility and service are characteristics that define successful SIDs.

integrity

In terms of using a list of questions for an interview:

it has both good and bad points and using it depends on the situation

A __________ is the first sentence or paragraph of a news story.

lead

SIDs are the ______________ between the sport organization and the media, community and conference.

liaison

Which of the following is not a pro of the SID profession?

long hours

A 'pre interview' and asking warm up questions can both be helpful in order to:

put the interviewee more at ease before the interview

Which of these is not a responsibility of a SID

striping the fields

The "Golden Moment" is when:

the interviewer stays quiet after a response to encourage more talking

What can be considered both a pro and con of a SID's profession?

travel

What is the backbone to being a successful sports information director? If you do not have this skill, you may want to consider another field of choice.

writing