Sports Management Test #2
True/False-A psychology degree is preferable for those entering careers in sport management and marketing agencies.
False
True/False-Indirect reference groups require face-to-face interaction.
False
True/False-Solicitation involves becoming a smaller organization by reducing personal or departments.
False
True/False-The Wimbledon Championship is an example of a mega event.
False
True/False-The marketing mix serves as a road map or game plan for an organization's marketing activities.
False
True/False-The only defining characteristics of a tourist is that he travels outside his home community.
False
True/False-The public information model communication is a two-way model that has imbalanced effects.
False
True/False-When conducting economic impact studies, communities do not need to take casuals and time switchers into account.
False
True/False-A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.
True
True/False-Amateur sports encompasses active tourism and event sport tourism.
True
True/False-Common contexts for communication include interpersonal, group, organizational, and mass meditated.
True
True/False-Marketing conditions have a profound influence on sport, which does not exist in isolation.
True
True/False-Positioning is based on the type of consumers who purchase the product, the design and benefit of the product, the price of the product, and where the product or event takes place.
True
True/False-Someone who travels from Illinois to Massachusetts to run the Boston Marathon is considered an active sport tourist.
True
True/False-Specialty agencies specialize in a specific type of service or a specific stakeholder groups
True
True/False-The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes.
True
True/False-The more a person becomes involved with a sport, a team, or some other product, the more it becomes part of the person's identity.
True
True/False-The phrase "the triple bottom line" is frequently used to describe the interrelationship among the three prongs of sustainability.
True
A triathlete who is motivated by winning competitions exhibits which motive?
a. achievement motivation
Rewards received by a person from the experience itself are called _______________ rewards.
a. intrinsic
When developing a pricing strategy, what should the sport organization analyzes about the company?
a. the costs involved in producing the product
Which communication theory states that audience members self-select which mass media messages to embrace based on their psychological dispositions and needs?
a. uses and gratification
Which of the following is an aspect if the economic dimension of sport tourism sustainability?
b. cost-benefit analysis
A sport fan who travels to the Olympic Games is what type of sport tourism?
b. event sport tourism
Rewards given to someone else are called _______ rewards.
b. extrinsic
Which of the following is considered the structured game plan for an organization's marketing activities?
b. maketing plan
The X Games promotes its product to consumers who exhibit an extreme sport lifestyle. This is an example of?
b. market segmentation
Which element of the marketing mix is the most visible and flexible?
b. price
A consumer's attitudes, interests, and lifestyles are referred to as
b. psychographics
When a community's residents feel a sense of pride and excitement as a result of hosting a sport tourism event, this is an example of which dimension of sustainability?
b. social
Watching sport to escape everyday life is also referred to as a diversion. What type of consumer motive does diversion best represents?
b. spectator motivation
Which of the following sport management and marketing agency functions is undertaken for all four main client groups?
b. strategic planning
Which of the following sport communication models is a two-way model meant to foster mutual understanding?
b. symmetrical
Which of the following represents a behavioral component of attitude?
c. a person's experiences
_________ is the process of using a name, design, or any combination of the three to help differentiate a sport product from the competition.
c. branding
_________ this can occur when an agency represents a free-agent basketball player as well as several NBA teams.
c. conflict of interest
A sport fan who travels to the host city after the Olympic Games are over and wants to tour the Olympic venues is what type of sport tourism?
c. nostalgia sport tourism
Which of the following is not an element of the strategic sport communication model (SSCM)?
c. sport legal issues
Community relations professionals must deal with the ethical issue of
c. stewardship
Sport management and marketing agencies perform functions for industry stakeholder groups defined as
c. talent, properties, corporate brands, media companies
The context of a purchase represents which situational influence?
c. task requirements
What team describes fans seeking to enhance their self-esteem by associating with a successful team or player.
d. basking in reflected glory
Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
d. both a and c
Questioning our own judgement after a purchase is a form of?
d. cognitive dissonance
_________ relations are designed to foster a positive image of the sport organization, result in new revenue, and demonstrate social responsibility.
d. community
Which communication theory states that one of the ways the mass media affect large number of people is when people who receive a message through the media then share that message with others?
d. diffusion of information
Which of the following is not one of the typical duties for a sport media relations specialists?
d. engaging in partnerships with charitable organizations
What is the last step of the 10 strategic and tactical considerations of sports marketing?
d. evaluating
Which of the following functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?
d. event management and marketing
The process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction is called
d. sport communication