Sports Management Test #2

True/False-A psychology degree is preferable for those entering careers in sport management and marketing agencies.

False

True/False-Indirect reference groups require face-to-face interaction.

False

True/False-Solicitation involves becoming a smaller organization by reducing personal or departments.

False

True/False-The Wimbledon Championship is an example of a mega event.

False

True/False-The marketing mix serves as a road map or game plan for an organization's marketing activities.

False

True/False-The only defining characteristics of a tourist is that he travels outside his home community.

False

True/False-The public information model communication is a two-way model that has imbalanced effects.

False

True/False-When conducting economic impact studies, communities do not need to take casuals and time switchers into account.

False

True/False-A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.

True

True/False-Amateur sports encompasses active tourism and event sport tourism.

True

True/False-Common contexts for communication include interpersonal, group, organizational, and mass meditated.

True

True/False-Marketing conditions have a profound influence on sport, which does not exist in isolation.

True

True/False-Positioning is based on the type of consumers who purchase the product, the design and benefit of the product, the price of the product, and where the product or event takes place.

True

True/False-Someone who travels from Illinois to Massachusetts to run the Boston Marathon is considered an active sport tourist.

True

True/False-Specialty agencies specialize in a specific type of service or a specific stakeholder groups

True

True/False-The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes.

True

True/False-The more a person becomes involved with a sport, a team, or some other product, the more it becomes part of the person's identity.

True

True/False-The phrase "the triple bottom line" is frequently used to describe the interrelationship among the three prongs of sustainability.

True

A triathlete who is motivated by winning competitions exhibits which motive?

a. achievement motivation

Rewards received by a person from the experience itself are called _______________ rewards.

a. intrinsic

When developing a pricing strategy, what should the sport organization analyzes about the company?

a. the costs involved in producing the product

Which communication theory states that audience members self-select which mass media messages to embrace based on their psychological dispositions and needs?

a. uses and gratification

Which of the following is an aspect if the economic dimension of sport tourism sustainability?

b. cost-benefit analysis

A sport fan who travels to the Olympic Games is what type of sport tourism?

b. event sport tourism

Rewards given to someone else are called _______ rewards.

b. extrinsic

Which of the following is considered the structured game plan for an organization's marketing activities?

b. maketing plan

The X Games promotes its product to consumers who exhibit an extreme sport lifestyle. This is an example of?

b. market segmentation

Which element of the marketing mix is the most visible and flexible?

b. price

A consumer's attitudes, interests, and lifestyles are referred to as

b. psychographics

When a community's residents feel a sense of pride and excitement as a result of hosting a sport tourism event, this is an example of which dimension of sustainability?

b. social

Watching sport to escape everyday life is also referred to as a diversion. What type of consumer motive does diversion best represents?

b. spectator motivation

Which of the following sport management and marketing agency functions is undertaken for all four main client groups?

b. strategic planning

Which of the following sport communication models is a two-way model meant to foster mutual understanding?

b. symmetrical

Which of the following represents a behavioral component of attitude?

c. a person's experiences

_________ is the process of using a name, design, or any combination of the three to help differentiate a sport product from the competition.

c. branding

_________ this can occur when an agency represents a free-agent basketball player as well as several NBA teams.

c. conflict of interest

A sport fan who travels to the host city after the Olympic Games are over and wants to tour the Olympic venues is what type of sport tourism?

c. nostalgia sport tourism

Which of the following is not an element of the strategic sport communication model (SSCM)?

c. sport legal issues

Community relations professionals must deal with the ethical issue of

c. stewardship

Sport management and marketing agencies perform functions for industry stakeholder groups defined as

c. talent, properties, corporate brands, media companies

The context of a purchase represents which situational influence?

c. task requirements

What team describes fans seeking to enhance their self-esteem by associating with a successful team or player.

d. basking in reflected glory

Which of the following have grown as corporate sport sponsorship continues to grow in popularity?

d. both a and c

Questioning our own judgement after a purchase is a form of?

d. cognitive dissonance

_________ relations are designed to foster a positive image of the sport organization, result in new revenue, and demonstrate social responsibility.

d. community

Which communication theory states that one of the ways the mass media affect large number of people is when people who receive a message through the media then share that message with others?

d. diffusion of information

Which of the following is not one of the typical duties for a sport media relations specialists?

d. engaging in partnerships with charitable organizations

What is the last step of the 10 strategic and tactical considerations of sports marketing?

d. evaluating

Which of the following functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?

d. event management and marketing

The process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction is called

d. sport communication