Sports Marketing: Distribution

Ticket Distribution

An example of this is Stubhub.

Distribution

When consumers gain access to products

Two Intermediaries for sporting goods

Wholesalers and retailers

Intermediaries

A middleman who connects producers to other middlemen or consumers

Sports Retailing

Activities that involve the selling of products and services

Most channels have

Intermediaries

Intensive Distribution

Large number of available outlets

Ticket Dis. Responsibilities

Marketing, advertising, tech support, customer service

Describe Distribution process

Moving products from the producer to the consumer by various channels of distribution

Stadium as "Retailer"

New stadiums that are constructed to help professional sports increase revenues by stadium boxes and licenses EX. 49ers

Trends in Sports Media

Offering services via satellite services Ex. DIRECTV offering more sports programs then ever before

Exclusive Distribution

One outlet per market Ex. Sporting Events

What do the channels of distribution include?

Producers or manufacturers, intermediaries and consumers

Selective Distribution

Several selectively chosen outlets

Taxpayers

They are subsidizing the cost of new stadiums when owners threaten to move the team if new facilities are not built

Media Revenues

They double the amount of the tickets that are sold at the box office

Sports Retailing Factors

atmospherics, location, employees/sales persons, clients, promotional activites

Sports Media

delivering the sports product to the consumer via the media

Stadium as "Place"

distributing the sports product to the spectators at the events

Degrees of Market Coverage

the number of outlets that are used in distribution