Starbucks Coffee Master Quiz
What's Starbucks brand name for a "commitment for doing business in ways that are good for people and the planet?"
"Starbucks Shared Planet"
How long after germination before a coffee plant is typically ready to be transplanted to a field?
1 year
Green coffee is typically purchased how many years before intended use? How about green coffee that will be aged?
1 year, 5 years.
List the countries coffee spread to, in the order it spread, starting where it originated
1. Ethiopia by Kaldi, Monks 2. Yemen by Arabians 3. North Africa, Mediterranean, Asia by Muslims 4. Istanbul, Turkey by Ottoman Turks 5. Italy by a Venetian 6. Europe 7. Java smuggled by Dutch 8. Central America by Naval Officer 9. Brazil by a Brazil Lieutenant
What are the Components Starbucks Ethical Sourcing?
1. Pay fair price for quality coffee 2. Provide affordable credit for farmers so they are not so much at the mercy of the season / environment 3. Coffee buying guidelines to ensure we're buying high quality coffee grown in a socially and environmentally responsible way (C.A.F.E.) 4. Focus on Organic and Certified Organic 5. Partnership with Conservation International
List the four types of farming organizations that source Starbucks Coffee and provide one fact for each.
1. Smallholder Farms: produce the majority of the world's coffee supply. Most are less than 12 hectares in size. 2. Cooperatives: Groups of farmers (100-15,000 farms) generally centered around a common mill or processing center. 3. Estates: Combine farming and processing together. End-to-end control. Usually owned by individuals, families, or companies. 4. Exporters: Buy from smallholders, cooperatives, and estates and help with transporting the coffee to the buyer.
What is an average lifespan for a coffee tree and how many of those years does it typically bear fruit?
100 years, 20-25 years bearing fruit
When did the word "cappuccino" appear and where did it come from?
1948. It means "Little Hood" because of the brown color and the pointy cap of foam reminded Italians of Capuchin monks.
When was Starbucks founded, and by who?
1971, but Jerry Baldwin, Zev Siegel, and Gordon Bowker.
What are the three types of decaffeination and what materials are used for each?
1: Direct Contact Method: Most common. Uses methylene chloride 2: SWISS WATER Process Method: Warm water and carbon filter 3: Natural Decaffeination Process: Carbon dioxide and ultrapure water
What are the three Starbucks Quality Teams and where are they located?
1: Farmer Support Center (FSC): San Jose, Costa Rica, Kigali Rawanda 2: Starbucks Coffee Trading Company (SCTC): Lausanne, Switzerland 3: Green Coffee Quality (GCQ): Seattle, Washington
What three guidelines does the Starbucks Coffee Trading Company (SCTC) use for purchasing and what's a benefit of each?
1: Pricing transparency promotes reliability and stability 2: Direct cooperation with farmers builds trust and increases farmer profit 3: Long term contracts with farmers give stability to farmers & Starbucks
List the various coffee sampling performed by Starbucks, in the order it occurs, the group that performs it, and % that pass
1: SCTC performs 3 samples of beans from suppliers. < 50% pass. 2: SCTC performs 6 samples of preshipments from suppliers. >90% pass. 3: Roasting plants pull samples from shipments and send to GCQ. GCQ roasts and performs cupping to verify quality & compare with SCTC grade (above). >99% pass 4: Quality checks performed on each roasting batch and also on packaging line
How long after after germination before it's safe to transport the coffee plant to a nursery?
2 months. The plant should have two leaves at this point.
What measured benefits have Farmer Support Centers (FSCs) provided to farmers?
25% higher yield per hectare, up to 80% decrease in pesticide use*
How many times on average is each Starbucks coffee sampled?
26 times
How long after germination before a coffee tree is at maturity and is ready for it's first harvest?
3-4 years
How long is aged coffee aged?
3-5 years
How heavy are typical burlap sacks of green beans?
60-70 kilograms
Who invented the first (modern-day) automatic espresso machine that uses pistons and water instead of steam? When? And why was it better than steam-based automatic espresso machines?
Achille Gaggia in 1945. This removed the burnt taste associated with steam and was also the birth of "crema."
Who brought custom coffee roasting to North America, when, and where?
Alfred Peet opened Peet's coffee in 1966, in Berkeley, CA.
What type of coffee do we age?
Asia/Pacific. Sumatra, Sulawesi (island in Indonesia). Semi-washed processing lower bean density.
Which type of Arabica tree has the most-complex flavor?
Bourbon
What are the main types of Arabica tree?
Bourbon (Reunion, Rwanda, Latin America) Typica Caturra (Latin & Central America) Cataui (Latin America)
What are the two ways coffee beans are sorted
By color & density. Density can mean too small or too big.
What is C.A.F.E. and what are its four main practices?
Coffee and Farmer Equity. Coffee buying guidelines to ensure we're buying high quality coffee grown in a socially and environmentally responsible way. 1) Product Quality 2) Economic Accountability 3) Social Responsibility 4) Environmental Leadership
What is Fair Trade Coffee?
Coffee grown by farmers who belong to a democratically run coffee cooperatives/associations listed in the Fair Trade registry. It indicates fair labor conditions, pay, the right to organize, and certain environment standards.
Who is the largest single-source supplier (not seller) of certified organic coffee in the world?
Coopertiva Cafe Timor (CCT) in East Timor
Who invented the first automatic steam-based espresso machine and when?
Dr. Enersto Illy in 1933
How many cupping locations does Starbucks have and where are they?
Four. Switzerland, Seattle, Costa Rica, Rwanda
What group manages cupping?
Global Coffee Quality (GCQ)
What team at Starbucks manages recipes for blended coffees?
Global Coffee Quality (GCQ)
What team forecasts coffee needs for procurement?
Global Coffee Quality (GCQ)
Who discovered decaffeination and when?
In 1903 German importers accidentally discovered it when one of their shipments was soacked with seawater. They had their researchers figure out how do the same with solvents and steam.
Who invented commercialized instant coffee and when?
It took Max Morganthaler 7 years to perfect his freeze-dried instant coffee for Nestle in 1938.
What's in Lausanne and how do you say Lousanne?
It's where our SCTC is located. It was also the first coffeehouse in continental Europe. "Low-zahn"
What are taste characteristics of aged coffee?
Lower acidity. More body. Spice, peat moss, marshmallow.
Who invented the first non-automatic steam-based espresso machine and when?
Luigi Bezzera (Italian) in 1901, to shorten his worker's coffee breaks
Name a few things the Global Coffee Quality (GCQ) team does to promote coffee quality
Manages blend recipes and product development Defines quality standards Manages decaffeination and aging
What amount/percentage of Starbucks coffee is Fair Trade?
More than 10% as of 2009 (about 39 million pounds)
How many people worldwide does coffee farming support?
More than 25 million.
What of the three types of processing most results in a fruity flavor?
Natural. This type of processing uses no water.
Name a few things the Starbucks Coffee Trading Company (SCTC) does to promote coffee quality
Negotiate contracts & purchasing Manage quality samples Handles quality defects Global coffee purchasing Coordinate green coffee transportation
How many times does an Arabica tree flower per year, and how long between flowers and cherries (fruit)?
Once per year. Nine months between flower and cherry.
Name a few things the Farmer Support Center (FSC) team does promote coffee quality
Promote CAFE standards Increase farmer yield and quality Develop/promote responsible growing methods
What is Earthwatch Institute?
Promotes scientific field research and education for promoting the action and understanding of sustainable environments.
What of the three types of processing most results in an herbal, earthy, full-body flavor?
Semi-Washed. This is the only processing type in which coffee cherries are washed, cleaned, and de-pulped with small machines at the farm.
Where is our aging plant?
Singapore
Name the different "parts" of a coffee cherry, starting with the outer-most part and working inward.
Skin Pulp (80% of weight, mostly water and sugar) Mucilage (sweet, sticky) Parchment (like skin on peanut) Silver Bkin Green Bean
What steps are performed in a cupping?
Small brew, smell aroma, let it rest for a few minutes, break the crust and smell again, slurp with inhalation and spraying tongue, spit
What are example categories of smallholder farm sizes and why are they categorized at all?
Small: < 12 hectares (30 acres) Medium: 12 - 50 hectares Larger: > 50 hectares As farm sizes increase, so do farm infrastructure requirements
What team actually procures green coffee?
Starbucks Coffee Trading Company (SCTC)
What team at Starbucks is in charge of negotiating contracts with suppliers?
Starbucks Coffee Trading Company (SCTC)
What is a Farmer Support Center (FSC)?
Starbucks partners who are experts in soil, field crops, and milling. They work with farmers to promote C.A.F.E. practices.
Which type of Arabica tree grows in the largest range of topography?
Typica
What of the three types of processing results in the highest acidity?
Washed. This is the only type of processing with a fermentation step. Fermentation typically lasts 18-36 hours and increases acidity.
What are the three main types of coffee processing? Also, name a region that commonly uses each type of processing.
Washed: Latin America Semi-Washed: Indonesia Natural (dry): Brazil, Ethiopia, Yemen
How long after packaging in burlap sacks until green beans are typically roasted?
Within 1 year
