SWOT Analysis
A PEST analysis is something that can always be done before a SWOT analysis.
false
SWOT stands for Strength, Weakness, Options, and Threats.
false
Strengths and opportunities are considered external factors.
false
A study of the potential demand for a new hospitality and travel business is called
market analysis
A positive and an internal factor would be which of the following?
strength
The study of the marketing strength, weaknesses, and opportunities of a business or other type of organization is called
situation analysis
An abbreviation for strength, weaknesses, opportunities, and threats, _____ is a technique used as the foundation of an organization's strategic market plan and marketing plan
SWOT Analysis
Threats are things in the SWOT analysis that are a concern in the here and now.
false
Special long-term relationships formed between two or more hospitality and travel organizations or between a hospitality and travel organization and one or more other types of organizations are called
strategic alliances
A negative and external factor would be which of the following?
threat
Albert S. Humphrey is thought of as the father of SWOT analysis.
true
An example of a weakness determined in a SWOT analysis can include the location of the business.
true
The SWOT analysis helps in the development of marketing plans.
true
The marketing environment includes things such as demographic factors, economic factors, ecological factors, technology factors, political environment, and cultural environment.
true
Which of the following is not one of the qualities a SWOT analysis must have in order to succeed?
uniformity
