SWOT ANALYSIS

Competitive Advantage

a condition in which a company operates in a more efficient or higher quality level than that of its competitors

Target Market

a specific group of consumers to whom a company aims the selling of its products or services

Competitor Evaluation

applying and comparing an organization's analysis to that of its competitor's

Opportunities

are a time or place favorable for carrying out a function for the business; external factors that are beyond the control of the organization or business

Strengths

are considered internal factors that can be controlled within the business

Weaknesses

are considered negative, internal factors a business has control over, and should be eliminated if possible

Threats

are negative or unfavorable external factors that affect organizations and businesses, and are considered beyond the control of a business

Strategy

design for a company or organization in order to reach its long-term goals through planning, organizing, execution and controlling of activities

Unique Selling Points (USP)

distinguishes the organization's product or service from competitors because of certain unique characteristics

Business Planning

includes all of an organization's goals, strategies and actions that are foreseen to ensure survival and growth

SWOT Analysis

is a useful tool in the decision making process in various situations for businesses and organizations; stands for strengths, weaknesses, opportunities and threats

Raw Materials

items (materials) used in the production of a good

Core Competency

knowledge, ability or expertise in a specific subject area

Networking

making links and establishing a mutually beneficial relationship with other business people

Product Development

the overall process of strategy and organization of the creation and evaluation of the marketing plan in order to introduce and establish a new product

Strategic Planning

the process of determining a business or organization's long-term goals, then identifying the most efficient and effective approach in reaching those goals

Marketing

the process of interesting potential customers and clients into the organization's products and services

Distribution Channel

the route a product or service takes from producer or supplier to the actual consumer