target audience

Medium shot (MS)

The camera is at a medium distance from the subject. This shot a of person is usually from the waist up.

Long shot (LS)

The camera is enough away to establish an overall view of the scene. When the subject is a person, this shot reveals all the person's body.

Close-up (CU)

The camera is so close to the action that it isolates a single detail. This shot of a person means that his or her face fill most of the screen.

tracking shot

the most common type of traveling shot. in some of these shots the camera and the subject both move as the camera "tracks"the subject

foreground

the part of the view that is nearest to the observer, especially in a picture or photograph

key light

the primary light source

shooting (production)

the process of breaking each scene into separate images and recording them on camera

editing (postproduction)

the process of cutting out unusable and unwanted footage, and adding effects to shots

scripting (preproduction)

the process of planning a movie on paper. Planning can take from a written script, shot list, storyboard....

garbage matte

tools in Adobe Premiere that allow you to crop the edges of a video

fill light

weaker than the key light, it fills the shadows created by the key light

resolution/denoumnt

what happens to all character(s) after overcoming all obstacles and reaching goal

traveling shot

when the camera moves from one place to the other

inciting moment

the first incident that makes the story move

conflict

the goal in which the main characters of the story must achieve

climax

the highest point of interest in the story

PSA (Public Service Announcement)

.like a commercial only it sells an idea rather that a product/service

High angle

Camera is above subject, shooting down at it. Often used to portray weakness.

Low angle

Camera is below subject, shooting up at it

POV angle (Point-Of-View)

Camera portrays what the subject is looking at. Gives viewers the perspective of the subject.

Canted angle

Camera shows subject from a tilted angle. Often used to portray psychological uneasiness or tension.

pan

a camera movement where the camera stays in one place, but pivots to the left or right

tilt

a camera movement where the camera stays in one place, but pivots up or down

rule of thirds

a concept in a video and film production in which the frame is divided into nine imaginary sections. This creates reference points which act as a guide for framing the image. Points (or lines) of interest should occur 1/3 or 2/3 of the way up (or across) the frame rather than in the center.

key frame

a drawing that defines the starting and ending points of any smooth transitions in animation and film making

slogan

a memorable phrase is repeated

shot

a series of consecutive frames recorded in one uninterrupted running of the camera

frame

a series of transparent still photographs

target audience

a specific group of people within the target market at which the product or the marketing message of a product is aimed at.

sequence

a sub scene within a scene, a series of shots that go together to complete a sequence of action

Master shot

a sustained medium shot or wide shot of a whole scene to the beginning to the end.

zoom

a type of traveling shot where the camera moves away from or closer to the subject.

Camera angles

a variety of different camera angles in a sequence not only enchance the viewer's interest in the sequence, but common communicates important subtle messages to the viewer.

establishing shot

a wide shot that shows the setting for a sequence or a scene

motif

an element that has a symbolic significance in a story

emotional appeal

appeals to viewer's emotions

humor

appeals to viewer's emotions (in a funny way)

security

appeals to viewers desire to be safe

individuality/bandwagon

appeals to viewers's desire to "be different"or "join in"

suspense

arouse interest in viewers

comparison

compares one product vs. another

bokeh

describes the character of the out of focus areas in a shot and is directly related to depth of field to get the most beautiful and effective images possible.

artificial lighting

lighting from electronic lamps

natural lighting

lighting from the sun

rising action

obstacles which the main character must over come, creating suspense in viewers

facts and figures

presents facts or statistics

exteriors

scenes that take place outside

interiors

scenes that tale place inside

back light

shines on subject from behind and helps give depth to the image by distinguishing the subject from the background

insert shot

shots from different distances and angles obtained by re-shooting parts of the action from new camera set ups or by shooting the scene with additional cameras simultaneously.

background

the area or scenary behind the main object of contemplation

exposition

the beginning. the initial situation. Introduces place, characters, and inciting moment.