test

Reminder advertising is most likely to be used during which of the following product life-cycle stages?

Maturity Stage

Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies the use of _____ advertising.

Reinforcement

the coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer.

Supply Chain Management

Xander is preparing the promotional plan for Wenger Swiss Gear backpacks in early May. This promotion will be executed in the month of august and will be a paid form of nonpersonal communication. It will be communicated to a target audience through mass media, Xander is using the ____ form of promotion.

advertising

The two major types of product advertising are

b) pioneer and competitive

Michael's, PetSmart, and Staples are all examples of

category killers

When one company in a marketing channel has the ability to influence another memebrs goal achievement the comany has

channel power

Often when a company introduces a new product or line extension, its promotion will focus on _____ in order to initiate the product-adoption process. a) creating awareness b) stimulating demand c) retaining loyal customers d) combating competitive promotional efforts e) identifying prospects

creating awarness

personal selling is used most commonly in B2B market as well as in the B2C market for

high end products

Convenience Products typically use

intensive

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

life style shopping centers

If Levi's decides to make changes in its marketing channels, the strategic significance is that channel decisions are

long term committments

Niemann Marcus Department Stores uses multiple distirbution channels that integrate oragnizations' brick -and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases.

multichannel retailing

A car dealership is altering how it determines its advertising appropriation. It is moving from an approach where it sets its budget higher based on projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. It is switching from the __________ approach to the __________ approach.

percentage of sales , objective and task

Fragile products that require special handling are more likely to be distributed through a) longer channels. b) shorter channels. c) Channel D. d) Channel H. e) exclusive outlets.

shorter channels

Eric gets a shopping list from his wife. On the list are a potted plant, fresh salmon, vitamins, bread, milk, and a birthday cake. To make jus tone stop to save time, Eric should go to a(n)

supermarket

TT Toys manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys'

supply chain

Buzz marketing is an attempt to incite publicity and public excitement surrounding a product through a creative event. ________ is a strategy to get consumers to share a marketer's message, often through e-mail or online videos, in a way that spreads quickly and dramatically.

Buzz marketing Viral Marketing

Although a radio announcer can read several hundred words a minute, a one-minute advertising message should not exceed 150 words because most announcers cannot articulate words into understandable messages at faster rates. This illustrates the ___________ consideration in effective communication. a) transmission load b) feedback c) encoding d) noise e) channel capacity

Channel Capacity

When encoding the message, the source should use signs that have a) new and exciting meanings. b) different meanings to different people. c) contemporary jargon. d) meanings that the target market will understand. e) broad interpretations.

d) meanings that the target market will understand.

The three general types of media schedules are

pulsing, continuous, and flighting