Test

In which stage of a product's life cycle would the least money be invested in product promotion?

Decline

Positive communication allows people from different backgrounds to

build respect for one another

Which of the following is an example of institutional promotion

A company's donation of blankets to the homeless

Which of the following is an example of personal selling

A financial planner discusses retirement plans with a group of employees

Active listening involves paying attention, displaying proof of listening, and providing

feedback

Being complete in communication means

including everything that is necessary to understand the message.

Evans Electronics developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will

inform customers about the new product

During communication, people often make ________ that can create _________ to effective communication.

mistakes; barriers

Communication skills are crucial for your success as an employee because

nearly every job requires communicating with other people.

Communicating positively with individuals who are different from you can provide you with

new perspectives and ideas about life.

Poor posture is an example of a(n) __________ barrier to effective communication.

nonverbal

Being correct in communication means

using correct grammar, spelling, punctuation, and syntax.

Which of the following statements is true:

Communication is a two-way process.

Which of the following is a false statement about the promotional mix:

Advertising is the best promotional mix element

Which of the following is an example of publicity:

An author appears on a talk show to discuss his/her new book

Why are behaviors such as spelling words incorrectly or using filler words barriers to effective communication?

Because these behaviors distract from the actual message

Which of the following is an example of courtesy in communication:

Being respectful of the receiver's culture

Which of the following is an example of product promotion

Coupon for the purchase of Ritz crackers

Michael is applying for a new part-time job. What should he do to increase his chances of receiving an interview?

Emphasize his communication skills on his résumé.

If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix

Geographical location of the market

Which of the following statements is the most concise:

I'm going to the grocery store to buy ingredients for an apple pie.

Which of the following is an advantage of personal selling over advertising in the promotional mix:

Immediate feedback

Which of the following is a use of product promotion

Informing customers about product features

Which of the following is a use of institutional promotion

Informing the public about the company's future

Which of the following characteristics is shared by advertising and publicity:

Is impersonal

An advertisement for nutritional supplements features a man with a bodybuilder's physique. What criticism of promotion might this illustrate?

It can be deceptive

A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?

It can create or reinforce stereotypes

A television advertisement shows a person who has bad breath from not using a specific brand of toothpaste. What criticism of promotion does this illustrate?

It can play upon people's fears

In what way does promotion have limited abilities?

It cannot substitute for salespeople

How does promotion help the economy grow?

It creates jobs.

Which of the following is a specific criticism of product promotion

It does not add value to the product

How does promotion benefit customers?

It educates them

Which of the following statements is true:

It is both the sender and the receiver's responsibility to ensure effective communication.

Which of the following is a specific criticism of institutional promotion

It may take money away from product promotion

Personal selling would be a cost-effective form of promotion for which of the following products:

Laptop computer Laptop computer

Should businesses rely solely on their previous promotional mixes?

No, there may be other, more successful mixes to try.

A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion?

Patronage

On a per contact basis, which of the following elements of the promotional mix is most expensive:

Personal selling

What form of promotion is generally emphasized for complex, technical products sold to industrial users?

Personal selling

A company reacts to media reports that its product has been tampered with and is unsafe. This is an example of what type of institutional promotion?

Public-relations

A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion?

Public-service

Which element of the promotional mix is being used by a business that builds a display to show a new line of products?

Sales Promotion

Which of the following is a true statement about inexpensive, self-service products

Sales promotion could promote these products successfully

Which of the following barriers to effective communication can arise before an interaction even begins:

Stereotypes and generalizations

Which of the following nonverbal cues indicates anger or frustration:

Tense jaw

When planning the promotional mix, a business should consider which of the following target market factors:

The type and number of customers and their location

Which of the following statements best defines the term promotional mix:

The way in which businesses combine promotional methods

Which of the following is not a criticism of promotional activities

They can be overly honest

Which of the following is a benefit of promotional activities

They help support the mass media

Which of the following is an overall goal of the promotional mix:

To persuade consumers to buy

Which of the following is an example of a sender-created barrier to effective communication:

Using a communication method inappropriately

Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as

advertising

VISA promotes its services on other companies' web sites.These promotions are examples of

advertising

Written communication tends to be more formal than other methods of communication because it

allows individuals to organize their thoughts meaningfully.

When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's

distribution channel

Competing businesses within the same industry usually react to each other's promotional mixes by

playing follow the leader

Sarah saw two different beverage advertisements—one for the orange juice industry and one for then grape juice industry. Each was trying to persuade her to purchase its type of beverage. This is an example of

primary product promotion

Without effective communication skills, you are unlikely to receive a

promotion.

Cool Cola recently developed a new flavor of soda. The company has generated customer interest in the new product via television commercials and coupons. As a result, wholesalers and retailers are buying the new soda from Cool Cola to meet customer demand. This is an example of a(n) __________ promotional strategy.

pull

The Vision Company promotes its products to intermediaries who then promote the products to customers. The Vision Company is using a(n) __________ promotional strategy.

push

Cookie's Palace, a new boutique for children, wanted to attract more customers. The manager planned a puppet show, a new window display, and bought balloons to give to children. This is an example of

sales promotion

Contests, samples and coupons are all examples of

sales promotionsales promotion

Chris saw two different car advertisements—one for a Chevrolet and one for a Saturn. Each was trying to persuade him to purchase its particular brand of car. This is an example of corporate promotion

secondary product promotion

Tyler is visiting an electronics store, where a salesperson is trying to convince him to buy an Apple computer. This is an example of

secondary product promotion

Paying attention to a speaker involves making eye contact, putting aside distracting thoughts, and

taking note of the speaker's body language.