The Art of Public speaking-chapter 16

Comparative advantages order

A method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions.

Problem-solution order

A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem

Problem-cause-solution order

A method of organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the cause of the problem,and the third presents a solution to the problem.

Monroe's motivated sequence

A method of organizing persuasive speeches that seek immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action.

Speech to gain passive agreement

A persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy

Speech to gain immediate action

A persuasive speech in which the speaker's goal is to convince the audience to take action in support of the given policy

question of fact

A question about the truth or falsity of an assertion

Question of value

A question about the worth, rightness, morality, and so forth of an idea or action

Question of policy

A question about whether a specific course of action should or should not be taken

Need

The first basic issue in analyzing a question of policy;is there a serious problem or need that requires change from current policy?

Mental dialog with audience

The mental give and take between speaker and listener during a persuasive speech.

burden of proof

The obligation facing a persuasive speaker to prove that a change from current policy is necessary.

Target audience

The portion of whole audience that the speaker most wants to Persuade.

Persuasion

The process of creating, reinforcing, or changing people's beliefs or actions.

Plan

The second basic issue in analyzing a question of policy: if there is a problem with current policy, does the speaker have a plan to solve the problem?

practicality

The third basic issue in analyzing a question of policy: will the speaker's plan solve the problem? Well it create new and more serious problems?