Think Outside the Inbox: Email Marketing Module 2

Which of the following are important to include in a welcome email? Select all that apply.

(A conversational and inviting tone), (A brief summary that tells customers the story of the brand), (A call to action)

Which of the following are important to include in the preview text of a newsletter? Select all that apply.

(Align preview text with the text in the subject line), (Include the most important piece of information from the email body), (Keep preview text between 35-50 characters so subscribers can read it quickly)

Which of the following are potential benefits of sending out newsletters? Select all that apply

(Creating lasting relationships with customers), (Advertising a product or service), (Informing and educating customers)

Which of the following are goals for promotional emails? Select all that apply.

(Creating new or repeat customers), (Encouraging subscribers to take some kind of action), (Speeding up the buying process)

Which of the following are important to include in an acquisition email? Select all that apply.

(Downloadable guides, product catalogs, PDFs, or free trials), (A glimpse into what the product or service will give customers), (New or educational information)

Which of the following are effective ways to get feedback from subscribers about email frequency in order to prevent them from unsubscribing? Select all that apply.

(Include a quick survey asking how often subscribers want to receive emails), (Send a welcome email right when a subscriber signs up, asking them for feedback)

Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _____.

promotional email

Fill in the blank: An email sent to a current customer with the intent of keeping them as a customer is called a _____.

retention email

Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?

Loyalty

Which of the following should be included in a retention email? Select all that apply.

Personalization, Empathetic and inviting language, A call to action

What type of communications are sent out to inform a company's subscribers of new or existing products or services?

Promotional emails

A marketer creates an acquisition email. They include a product catalog and a banner offering customers free shipping on their first order. They also include unique and catchy email copy. What additional email best practice will help the marketer create a successful acquisition email?

Add a clear call-to-action such as "Order now"

Fill in the blank: Acquisition emails and newsletters are both examples of _____.

email marketing

Which of the following is an example of useful information to include in an acquisition email?

A downloadable guide or product catalog

What type of follow-up email can a company send to a customer who selects a product but does not purchase it?

Cart abandonment email

Fill in the blank: _____ is the practice of categorizing contacts by a predefined set of identifiers, so that each email feels relevant to every subscriber.

Segmentation

What is an example of relevant information you can include in an email newsletter?

Information about a new product or service the business is launching

A digital marketer creates a promotional email and notices a low click-through rate. What recommendation will help them create a successful promotional email?

Keep the body of the email brief and relevant, with a clear call to action

When creating email newsletters, which of the following tactics should you use to capture the reader's attention?

Mention trending topics or current events

Which of the following is an example of a retention email? Select all that apply.

Offering a glimpse into what a product or service will give customers, Sending a follow-up email after a customer makes a purchase asking for feedback

A marketer notices low engagement with their newsletters and promotional emails for a segment of customers. What can they do to encourage these customers to engage with the brand?

Send them a special offer

When creating a newsletter, how can you attract a customer's attention?

Use catchy and clever writing

Which of the following marketing emails serve as a virtual first impression a company makes with a customer?

Welcome email

In email marketing campaigns, what type of emails are sent out to brand new customers or subscribers?

Welcome emails

Fill in the blank: In email marketing campaigns, _____ are sent to gain new customers.

acquisition emails

Fill in the blank: A _____ is a concise instruction included in a promotional email that tells the customer what to do next.

call to action

Fill in the blank: In email marketing, _____ are regularly sent out to subscribers and are used to tell stories or update them on any relevant offers or anecdotes from within a company.

newsletter