Topic 3
Greenwashing
(BAD/DIRTY) Exaggerated or false claims for environmentally friendly products
Green Marketing
(GOOD) Development and promotion of friendly enviornmental products
How much money is lost every year due to shoplifting?
9 Billion
What is corrective advertising?
Advertise the correct information inplace of previous misleading ad
What is consent degree?
Agree to stop showing ad, does not admit guilt
What is consumer misbehavior?
Behaviors that are in some way unethical and potentially harm self or others
What are some motivations behind shoplifting?
Believe retail stores can afford the loss, won't get caught, seek acceptance, can be exciting
What can YOU do to contribute to conscientious consumerism?
Buy Local/B Corporation Certification
What is a serial wardrober?
Buy an outfit, wear it once, return it
What is Cause Marketing?
Company/brand that aligns with a cause to generate business and societal benefits
What is illegitimate complaining?
Complain when there isn't a problem
What are the 4 types of false/deceptive advertising?
Consent degree, cease & desist order, corrective advertising, Restitution
What is the "dark side" of marketing?
Consumer Misbehavior
What is conscientious consumerism?
Consumers who are paying attention to sustainability efforts by companies
What is social marketing?
Develop products that benefit society in the long run and satisfies consumers
What is puffery?
Exaggerate or subjective claims to influence customers to make the purchase
T/F: Materialists tend to value a product after they buy it
False: Before they buy it
T/F: Social Marketing creates short-term relationships with customers
False: Long-term
Federal Trade Commission (FTC)
Focuses on safety/health claims; claims that are difficult for customers to evaluate
What country is planned obsolescence banned in?
France
What is Corporate Social Responsibility (CSR)
Going above and beyond what's expected environmentally and socially
What is the FTC mainly focused on?
Health and saftey
Why is social marketing important?
Helps maximize products for the organization
What are the 4 types of consumer bill of rights?
Informed, chooses, heard, and safety
What is the plus about affirmative disclosure?
It protects marketers from future liability claims
What is cease and desist order?
MUST stop showing the ad
What is an example of non-materialist?
Mom's wedding gown
What are some motivations behind illegitimate complaining?
Monetary gain, avoid personal responsibility for product misuse
What company is an example that we talked about in class of CSR?
Netflix
What does planned obsolescence encourage?
New products and upgrades
Is McDonald's Big Mac advertising considered misconception?
No
Would a "reasonable" person take puffery seriously?
No
Which of the following companies went through restitution?
Office Depot
What is restitution?
Pay money
What is planned obsolescence?
Practice of designing products to break quickly
What is affirmative disclosure?
Providing information about neglectful or harmful effects
What is a fitting roomer?
Purchase multiple sizes to see what fits
What did Ralph Nader's book emphasize?
Safety
What is an example of abuse of return policies?
Serial Wardrobers, Fitting Roomers
What is a non-materialist?
Someone that cherishes items with personal significance
What is an example, that was discussed in class, of cause marketing?
Subaru
T/F: Materialism is those who are preoccupied with possessions and the social image they project
True
T/F: Materialist are linked to self-identity
True
T/F: Puffery suggests subjective rather than objective views
True
T/F: Materailists satisfaction decreases after purchase
True: Decreases
What is a materialist?
Values to possessions for their status & appearance-related meaning
For conscientious consumerism, what three things are consumers looking for?
What to buy, how it was produced, who is producing it
What is materialism?
the importance people attach to worldly possessions
