Topic 3

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Greenwashing

(BAD/DIRTY) Exaggerated or false claims for environmentally friendly products

Green Marketing

(GOOD) Development and promotion of friendly enviornmental products

How much money is lost every year due to shoplifting?

9 Billion

What is corrective advertising?

Advertise the correct information inplace of previous misleading ad

What is consent degree?

Agree to stop showing ad, does not admit guilt

What is consumer misbehavior?

Behaviors that are in some way unethical and potentially harm self or others

What are some motivations behind shoplifting?

Believe retail stores can afford the loss, won't get caught, seek acceptance, can be exciting

What can YOU do to contribute to conscientious consumerism?

Buy Local/B Corporation Certification

What is a serial wardrober?

Buy an outfit, wear it once, return it

What is Cause Marketing?

Company/brand that aligns with a cause to generate business and societal benefits

What is illegitimate complaining?

Complain when there isn't a problem

What are the 4 types of false/deceptive advertising?

Consent degree, cease & desist order, corrective advertising, Restitution

What is the "dark side" of marketing?

Consumer Misbehavior

What is conscientious consumerism?

Consumers who are paying attention to sustainability efforts by companies

What is social marketing?

Develop products that benefit society in the long run and satisfies consumers

What is puffery?

Exaggerate or subjective claims to influence customers to make the purchase

T/F: Materialists tend to value a product after they buy it

False: Before they buy it

T/F: Social Marketing creates short-term relationships with customers

False: Long-term

Federal Trade Commission (FTC)

Focuses on safety/health claims; claims that are difficult for customers to evaluate

What country is planned obsolescence banned in?

France

What is Corporate Social Responsibility (CSR)

Going above and beyond what's expected environmentally and socially

What is the FTC mainly focused on?

Health and saftey

Why is social marketing important?

Helps maximize products for the organization

What are the 4 types of consumer bill of rights?

Informed, chooses, heard, and safety

What is the plus about affirmative disclosure?

It protects marketers from future liability claims

What is cease and desist order?

MUST stop showing the ad

What is an example of non-materialist?

Mom's wedding gown

What are some motivations behind illegitimate complaining?

Monetary gain, avoid personal responsibility for product misuse

What company is an example that we talked about in class of CSR?

Netflix

What does planned obsolescence encourage?

New products and upgrades

Is McDonald's Big Mac advertising considered misconception?

No

Would a "reasonable" person take puffery seriously?

No

Which of the following companies went through restitution?

Office Depot

What is restitution?

Pay money

What is planned obsolescence?

Practice of designing products to break quickly

What is affirmative disclosure?

Providing information about neglectful or harmful effects

What is a fitting roomer?

Purchase multiple sizes to see what fits

What did Ralph Nader's book emphasize?

Safety

What is an example of abuse of return policies?

Serial Wardrobers, Fitting Roomers

What is a non-materialist?

Someone that cherishes items with personal significance

What is an example, that was discussed in class, of cause marketing?

Subaru

T/F: Materialism is those who are preoccupied with possessions and the social image they project

True

T/F: Materialist are linked to self-identity

True

T/F: Puffery suggests subjective rather than objective views

True

T/F: Materailists satisfaction decreases after purchase

True: Decreases

What is a materialist?

Values to possessions for their status & appearance-related meaning

For conscientious consumerism, what three things are consumers looking for?

What to buy, how it was produced, who is producing it

What is materialism?

the importance people attach to worldly possessions


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