Trends

Basic Needs, Driver of change and innovation

Fundamental elements that drive all trends

Basic Needs

These are forces that have been shaping human behavior for year. - Think of status, fairness, community and more

Driver of change

These are specific factors or events that trigger change

Cultural Basis

A trend is rooted on the people's cultural traditions, beliefs and values

Trends

- A pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to its increasing and sustained presence and effect or even demand among its consumers in the case of a product - Lasts for a long time - Influential

Transitory increase or decrease

A trend shows a _________________________ of a particular idea, event or phenomena

Fringe stage

An innovative idea whether in the form of a new product, service or in other form, develops into the market or become known to the entrepreneurial and business firms participate to develop and innovate ideas

Mainstream

During this stage the conservative consumers join the trend. The idea's popularity and acceptance continues to increase and the corporations and company brands exploits the growing demand for that idea.

Trendy

In this stage, consumers and public awareness of the trend grows as the early adopters participating together with the innovators to increase the perceptibility of the trend

Fad

It is a short lived idea or temporary event that is usually called as "flash in the pan" because the popularity and reception of consumers for this idea fades away easily over a short period of time

Innovation

The improvement of adaptation (consumer-based) of products or services that will elevate the human condition

Duration of time

Trends have longer staying power and enjoy a longer period of popularity. - The lifespan of products or ideas that become trends do not disappear quickly as opposed to a fad

Acceptability

Trends tend to stay longer because they receive popular support from consumers and companies who believed in these trends as accepted ideas or patterns that can endure time.

Duration of trend, acceptability, cultural basis and transitory increase or decrease

elements and characteristics of a trend

fringe stage, trendy and mainstream

process of identifying a trend

Fad trend

trend can fade away

Microtrend

trend fragmentation

classic trend

trend persists or stay for a long period of time