Trends
Basic Needs, Driver of change and innovation
Fundamental elements that drive all trends
Basic Needs
These are forces that have been shaping human behavior for year. - Think of status, fairness, community and more
Driver of change
These are specific factors or events that trigger change
Cultural Basis
A trend is rooted on the people's cultural traditions, beliefs and values
Trends
- A pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to its increasing and sustained presence and effect or even demand among its consumers in the case of a product - Lasts for a long time - Influential
Transitory increase or decrease
A trend shows a _________________________ of a particular idea, event or phenomena
Fringe stage
An innovative idea whether in the form of a new product, service or in other form, develops into the market or become known to the entrepreneurial and business firms participate to develop and innovate ideas
Mainstream
During this stage the conservative consumers join the trend. The idea's popularity and acceptance continues to increase and the corporations and company brands exploits the growing demand for that idea.
Trendy
In this stage, consumers and public awareness of the trend grows as the early adopters participating together with the innovators to increase the perceptibility of the trend
Fad
It is a short lived idea or temporary event that is usually called as "flash in the pan" because the popularity and reception of consumers for this idea fades away easily over a short period of time
Innovation
The improvement of adaptation (consumer-based) of products or services that will elevate the human condition
Duration of time
Trends have longer staying power and enjoy a longer period of popularity. - The lifespan of products or ideas that become trends do not disappear quickly as opposed to a fad
Acceptability
Trends tend to stay longer because they receive popular support from consumers and companies who believed in these trends as accepted ideas or patterns that can endure time.
Duration of trend, acceptability, cultural basis and transitory increase or decrease
elements and characteristics of a trend
fringe stage, trendy and mainstream
process of identifying a trend
Fad trend
trend can fade away
Microtrend
trend fragmentation
classic trend
trend persists or stay for a long period of time