UMIS Chapter 08 - Social Media IS

Organizations that play the role of providing platforms that enable the creation of social networks, or social relationships among people with common interests are know as: Social media providers Welfare organizers Social media sponsors Application providers

Social media providers

The primary risk of peer-to-peer support in the context of social media and customer service is ________. lack of investment loss of control loss of credibility lack of privacy

loss of control

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services? traditional marketing pay-per-click user participation venture capital

pay-per-click

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement? structural capital social capital process capital human capital

social capital

________ is the dynamic social media process of employing users to participate in product design or product redesign. Homesourcing Outsourcing Showrooming Crowdsourcing

Crowdsourcing