UMIS Chapter 08 - Social Media IS
Organizations that play the role of providing platforms that enable the creation of social networks, or social relationships among people with common interests are know as: Social media providers Welfare organizers Social media sponsors Application providers
Social media providers
The primary risk of peer-to-peer support in the context of social media and customer service is ________. lack of investment loss of control loss of credibility lack of privacy
loss of control
Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services? traditional marketing pay-per-click user participation venture capital
pay-per-click
According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement? structural capital social capital process capital human capital
social capital
________ is the dynamic social media process of employing users to participate in product design or product redesign. Homesourcing Outsourcing Showrooming Crowdsourcing
Crowdsourcing