Unit 4 Lead Generation and Advertising
Housing and Urban Development (HUD)
If believed to be discriminated against this is where one files
Realtor Code of Ethics
Prohibits a REALTOR from soliciting another REALTORs clients
Federal Fair Housing Act
Race Color Religon Sex National origin Handicap Familial Status FRESH CORN
Broker In charge
approves all ads must include brokerage name
Block Busting
convincing a property owner to sell by inducing panic that demographics of the neighborhood are changing
Steering
directs buyer to purchase in a certain neighborhood based on protected class
Blind ad
does not include brokerage name strictly prohibited
Do Not Fax
law prohibits unsolicited faxes must contain opt out provision prior business relationships= no time limit
Red lining
lender refused to lend money to a specific geographic area regardless of buyer qualifications
Do Not Call List Exemption
prior business relationship within the last 18 months
Federal Civil Rights Act
prohibits seller from discriminating- RACE
CAN-Spam Act
promotional emails requires opt out option
Do Not Call List Exemption
prospective client grants permission to call- 3 months
Disparate Impact
when policies or procedures dispropotionately impact a protected class