Unit 4 Lead Generation and Advertising

Housing and Urban Development (HUD)

If believed to be discriminated against this is where one files

Realtor Code of Ethics

Prohibits a REALTOR from soliciting another REALTORs clients

Federal Fair Housing Act

Race Color Religon Sex National origin Handicap Familial Status FRESH CORN

Broker In charge

approves all ads must include brokerage name

Block Busting

convincing a property owner to sell by inducing panic that demographics of the neighborhood are changing

Steering

directs buyer to purchase in a certain neighborhood based on protected class

Blind ad

does not include brokerage name strictly prohibited

Do Not Fax

law prohibits unsolicited faxes must contain opt out provision prior business relationships= no time limit

Red lining

lender refused to lend money to a specific geographic area regardless of buyer qualifications

Do Not Call List Exemption

prior business relationship within the last 18 months

Federal Civil Rights Act

prohibits seller from discriminating- RACE

CAN-Spam Act

promotional emails requires opt out option

Do Not Call List Exemption

prospective client grants permission to call- 3 months

Disparate Impact

when policies or procedures dispropotionately impact a protected class