Unit 7: Social Media and Marketing Part 2

7. In order to use Pinterest effectively, you must have Several different pinboards At least 100 followers High-quality pictures All of the above

High-quality pictures

11. Before they begin posting images and status updates for their Facebook product page, companies should first Like their own page Create a marketing strategy Write a blog post announcing the page Submit a press release announcing the page

Create a marketing strategy

5. At a minimum, how many hashtags should marketers use in each of their tweets? 1 2 3 4

1

2. In the About section of a product Facebook page, you can include A video A slideshow A link to your blog A webinar

A link to your blog

10. You can use the same email address for both a personal page and a product page on Twitter. True False

False

3. In order to be effective, tweets should be consistent. True False

True

4. Pins on Pinterest can be linked to Your blog Your website Other social media accounts All of the above

All of the above

15. Social media marketing primarily seeks to enhance what aspect of a product? Its visibility Its popularity Its price point Its customer reviews

Its popularity

1. What academic and professional field is very closely related to marketing? Education Technology Psychology History

Psychology

14. In order to increase exposure, marketers using Pinterest should encourage their followers to Make comments on their pins Pin images from the company's website onto their own pinboards Repin the company's pins Send a link to the company's pinboard to their friends

Repin the company's pins

12. In order to reach a larger audience, marketers should encourage their followers to Tell their friends about the product Retweet their tweets Write a customer review Like them on Facebook

Retweet their tweets

8. Companies should begin researching hashtags by Finding trending tweets Looking at the hashtags other people in their industry use Searching www.hashtags.org Googling different hashtag

Searching www.hashtags.org

9. Facebook product pages come with unique web addresses. True False

True

13. In order to be effective, all tweets should be sales oriented. True False

False

6. Using promoted tweets is a good way to market a new product. True False

False