unknown
a firm focusing more on how to provide value to customers than on the physical product or production process is embracing?
Marketing
The two types of marketing research based on specificity of purpose are
basic and applied
Parties that furnish information on the World Wide Web are called _____.
content providers
all exploratory EXCEPT
expirementation
typical zip code,
geodemographics
question 21
market intelligence
what is a characteristic of valuable data
relevance
Critical pieces of causality
temporal sequence
government defines a small firm as
100 employees
means that the information involved wont be shared with other
confidentiality
what characteristic is LEAST important in evaluating the value of information
consistency
a resaerch designer that conducts it specificallt ro the needs
custom
jana discovers underserved by competitors products
market opportunity
john is using tools to measure relevant data
marketing analytics
jennifer and code of conduct
marketing ethics
Asking consumers what they think about possible brand names for a new product is an example of which type of research?
product research
all of the following are likely problems when research is rushed EXCEPT
Obtaining consumer concent
Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of which type of research?
product testing
retailers use
RFID
jennifer is conducting marketing research to determine the best prices for her new line of clothing
proprietary marketing research
the overall series of marketing research projects is called
research program
a company that develops a unique methedology for investigating a specific business specialty area is called
standardized research service
a fast food chain studies locations and traffic
distribution research
the intitial stages of a research study that are intended to clarify the nature of the research problem are called
exploratory
research that is conducted to support a certain claim in a legal action
advocacy ( research)
Harold is conducting marketing research to determine what consumer segment his company should serve with its services. Which function is this marketing research serving?
foundational
what is a key question in how a firm provides value to its customers
how does our brand touch customers?
common products like cars, appliances etc
internet of things
researches have the duty to respect the participants
privacy
WALMART AND WRANGLER
EDI
all the following are a part of data analysis except
application of theorizing
all marketing research involves the use of
the scientific method
all the following are examples of observational study except
a consumer responding to questionnaire
specific firm or organization
applied
objectives to a client
deliverables
a research design that explains important characteristics
descriptive
which aspect of the marketing mix is represented by the value a consumer puts on the product
price
a formal, logical explanation of some events that include descriptions of how things relate to one another is called
theory
conflict of interest
two competing firms