Wine Distribution and Pricing

The alcohol distribution system in the United States has how many tiers?

3

Restaurants typically markup their by by around 300%. To calculate a 300% markup, take the wholesale cost and multiply it by

4

Retailers typically markup their wine by this percentage.

50%

From who would a restaurant purchase their wine?

A distributor

Alcohol distribution in the United States is controlled by the federal government.

False

All wines on a wine list should be offered both by the bottle and by the glass.

False

Typically, a wine would be priced at $39.99 on a wine list rather than $40.

False

Within each wine category (type) on a wine list (e.g., red, white, rosé, etc.), the order of the wines is unimportant.

False

The usual order of wines on a restaurant wine list is:

Sparkling, Rosé, White, Red, Dessert

The average price of a bottle of wine on a restaurant wine list should be roughly the same as

the average check