YouTube Channel Growth Certification - Course 5

Playlist, cards and end screen tips

* Assemble a "Best of" playlist to highlight most watched videos. * Make sure cards appear at the relevant time in videos. * Learn how to add end screens to videos.

Cards report and End Screens report. You can can determine:

* The click-through-rate of cards (ratio of clicks to card impressions) * The number of times an end screen element is shown and click

With this data from the Traffic sources report, you can identify:

* The highest traffic source and the top 5 traffic sources * The split between external and YouTube traffic sources * Spikes and drops in particular traffic sources over time

can also see the translations report can understand:

* The portion of views and watch time from viewers who might not understand the video's original language * Performance over time as you translate more videos * you even have the option of asking for community-contributed subtitles and closed captions from viewers.

Watchtime report, Compare metrics - this will tell you of your playlist:

* Total playlist watch time of your video(s) from your audience * The average view duration for each playlist * Average number of video views after a playlist was initiated

Metadata tips

* Video titles, tags, and descriptions accurately represent the content * Video titles have the most important keywords in front * Video tags are listed in order of relevance to the video * Video descriptions are searchable and understandable

Determine which videos are watched more overall, then assess differences between subscribers and non-subscribers:

* Videos that have highest % of watch time from subscribers or subscribers gained * Videos that see the most viewers unsubscribe

Check the various Interaction reports for groups of videos to determine:

* Videos with the most likes (and dislikes) * Videos with the most comments * Videos with the most shares

Remember to tap into other social media networks to drive traffic:

-add links -add youtube links -Dig into traffic sources and playback locations to uncover how viewers find your channel.

Your goal is to keep audience retention as close to _ as possible.

100%

_ different languages, covering _ of the Internet population. Overall, _ of YouTube's views are from outside the U.S.

76, 95, 80

Did you know that _ of the best-performing videos on YouTube have custom thumbnails?

90%

Respond to comments in the first hours following a video upload.

Add a call-to-action for viewers to like, comment, or share a video.

International:.

Captions, subtitles, and translated metadata

Title optimization

For serial content, add the episode number to the end.

What is a suggested metric for which videos attract the most subscribers?

Highest % of subscribers gained

Tag optimization

Include a mix of both general and specific tags.

Description optimization

Link to other episodes or related videos and playlists

Keyword optimization

Look at "average percentage viewed" per keyword to rank relevancy.

What feature can be used to create a collection of videos?

Playlist

How to engage with the audience?

Seek input from the audience on new content they would like.

What can you learn from a channel's YouTube search data?

Top 25 keywords people search for

To determine the sites and YouTube features that viewers use to find content, look at the

Traffic sources report

Which report can help you analyze the benefit of captions and subtitles?

Translations

Subscriber Gains Tips:

Use channel branding elements to encourage subscriptions. Uncover more ways to boost subscribers. Look at traffic sources for any unique characteristics of how subscribers find videos.

Watch time report, then examine "watch time per country - share by viewers".

You can measure where views are coming from by country, comparing subscribers and non-subscribers

Another way to drive interactions is to

add poll cards or end screens to videos.

With end screens, you can

add up to four elements to promote your content, channel, and websites, during the last 5-20 seconds of a video.

A playlist is

an ordered list of videos that a channel creates, often with a specific theme, such as yoga exercises.

If too little traffic is coming from a particular source that's important to the channel, you can

conduct a cost-benefit analysis of using paid promotion

For example, if you manage a fashion channel hoping to reach mostly females 18-24 years old, but the data skews male or older,

develop a plan to improve engagement with the intended audience or consider how the channel can better serve the emerging audience.

Subscribers help

drive views on the first day of upload, contributing to increased discovery by non-subscribers

If the largest traffic source is _, that may present an opportunity for partnering with one of those websites to drive even more traffic to the chann

external

In the Absolute Audience Retention report,

note the slope of the graph to see how much of a video people watch and which points in the video people engage with or leave

Cards are

pre-formatted signage overlaid on a video to enhance the viewer experience with contextually relevant information.

Subscribers are key to a channel's success on YouTube because

they tend to spend more time watching than viewers who are not subscribed

From the Demographics report, compare

two distinct time periods, such as the most recent quarter and the same quarter from last year.

A sudden drop (red arrow) means

viewers are leaving the video within the first few seconds. This usually indicates the video didn't match the viewers' expectations. Ensure the title, thumbnail, and description reflect the content

Gradual declines mean

viewers are losing a bit of attention over time. Examine at what point people leave videos

Bumps mean

viewers are rewatching or sharing those parts of the video.

Dips (red arrows) mean

viewers are skipping over those parts of the video.

Flatness means

viewers are watching from start to finish. A slight decline is normal, but in general you want a flat slope.

Use the Watch time report overlaid with the comparison metric "subscribers" to see

whether subscribers' watch time patterns map to the video release schedule